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In this episode, Wafa, Shreya and Ismahan share their journey of founding Playbook, the most incredible and resourceful Edtech Startup on the block that\\u2019s been creating a storm! We get the details on how they began this journey with an aim of redefining career progression for women by showing them the endless possibilities that lie ahead of them and the countless ways that they can go further in their career. Moreover they discuss splitting roles and how they envision this to be a platform that can give women access to new opportunities and make a positive impact on their lives and lead change.\\xa0
Shreya Rammohan is the Co Founder and CMO of Playbook, an Edtech Startup where she presently handles marketing and product development. She has over 8 years of professional marketing consulting, research & implementation experience across 10 industrial sectors & in 4 regional markets. From 2018 to 2022, she was the Media Leader for the largest women empowerment network in MENA, Women Power Network, having secured $3million+ in advertising equivalence across notable published media and digital platforms. She has also led the winning startup (Women Who Read) of the Middle East Partnership Initiative (MEPI) by the U.S. State Department and Bahrain FinTech Bay \\u201cBuild for Bahrain\\u201d programme. \\xa0

Ismahan Al Saad is the Co Founder and COO of Playbook where she presently leads operations, finance and investment. With over 20 years of experience in Finance and Investments, Ismahan is the former General Manager of AlSaad Power Projects. She has also been in charge of Business Development, diversifying the company\\u2019s activities and operational specialities towards increasing income sources. Prior to her career at the Family Business, Ismahan\\u2019s professional expertise lay in Banking and Finance, where her experience spans 12 years in BNP Paribas.