Empowering Women Investors: Part Two | The Importance of Financial Planning
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Today we conclude our discussion on women investors from AdvisorFest 2023. Symmetry\'s Andrea Loin, Associate Director of Marketing, leads a discussion along with financial advisors Diana Bacon, CFP\\xae, CDFA\\xae, MBA, and Joyce Bloomquist, CDFA\\xae of Apella Wealth, on some of the critical factors, and life experiences, that should be incorporated into a woman\'s financial plan.
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00;00;00;00 - 00;00;37;05
Unknown
Hello and welcome back to Unfiltered Finance. I\'m Tom Romano. Your host today, Andrea Line, assistant director of marketing, concludes our discussion on women investors with Dianna Bacon and Joyce Blomquist Financial Advisors with a paella wealth. You\'ll find some sage advice here for women who are working to assert their financial independence and plan for the future. Enjoy. If I\'m an advisor working with several women investors, what are some tips that you could give them to starting that initial and being that that advisor?
00;00;37;05 - 00;01;00;06
Unknown
You set it right there. Don\'t be condescending. What kind of tips would you give to an advisor working with this demographic, say, you know, joint? I mean, it\'s hard, right? Because you could be a male advisor trying to reach out to the women\'s group. Absolutely. So but you\'re probably less likely to join the women\'s community groups. That might be awkward, but definitely if you\'re a female advisor, get involved in the community with some of the community groups.
00;01;00;06 - 00;01;16;28
Unknown
Even if you\'re a male advisor and you want to reach out to the women\'s group and help out, you know, it doesn\'t have to necessarily be all women\'s group. There\'s going to be women who are participating in these community groups. I say branch out in your community and see what kind of groups are related to investments, and maybe that\'s a good start.
00;01;16;29 - 00;01;37;16
Unknown
Webinars. I mean, we have our webinar that we\'ve been doing periodically, and I think we\'ve gotten a really great group of people and they\'re not all women. We have a lot of men that join our groups too. So I think if you\'re you\'re spreading the word out there, you might be casting a wide net too to both groups, but you know, everyone\'s listening.
00;01;37;16 - 00;01;58;19
Unknown
And so maybe it\'s not just a niche of just women, but they\'re part of that group can see that there is some understanding and they don\'t feel intimidated to come in and talk to you. And I think that\'s what\'s most important is that making them feel comfortable, because I know that even when I see married couples come in to our offices, you can tell right away the women\'s fair, the woman is very quiet.
00;01;58;20 - 00;02;17;13
Unknown
Maybe the man\'s taking over the whole meeting. You can tell immediately really who has been doing the finances there. So really try to communicate with that spouse in that meeting and say, hey, you\'re part of this. What do you have? What\'s your input on this? But and then, you know, sometimes they\'re surprised and they they look at me like, oh, gosh, I really don\'t participate in this.
00;02;17;13 - 00;02;42;21
Unknown
I\'m just here to listen. But making them feel part of the conversation is so key. And pulling on one of the threads that Joyce touched on. One of the best things to do, particularly if you want to go into this, you\'re worried about sounding condescending because we know most advisors are men. Depending on what portion of the industry you\'re looking at, it\'s either, you know, 23% are women, 18% are women.
00;02;42;23 - 00;03;09;14
Unknown
CFP, CFA. So make sure you\'re talking with them and not to them. Don\'t talk at them, pull them into the conversation. The best way to find out what their knowledge level is is to be having the conversation going through the accounts. They\'re going through a tax return, walking them through some of it. They might know, some of it they might not.
00;03;09;16 - 00;03;31;05
Unknown
But if you\'re in a real true conversation, you\'re using your listening skills, you\'re keeping your mouth shut a good bit and letting them speak, that that\'s the first way to get into this area. I couldn\'t agree more. And people love stories, right? They love to know that you\'ve been through the same things that maybe they have. It makes you real.
00;03;31;05 - 00;03;47;20
Unknown
They mentioned a divorce. Hey, you know, I went through a divorce. Sorry to hear that. You did, too. Immediately they connect with you. Maybe that\'s a story that can relate to them. They know you\'ve had that real life experience. And so they can really relate to that situation and and maybe open up a little bit more towards you.
00;03;47;22 - 00;04;07;11
Unknown
Yeah, women are emotional. We make decisions on emotions. And I personally, when I picked my financial advisor, it was a connection I had. It wasn\'t, you know, they, they listened to me, Diana, They, they heard me. And I was not educated before. I didn\'t always work in this industry and I wasn\'t educated, but they didn\'t make me feel uneducated.
00;04;07;12 - 00;04;25;24
Unknown
I don\'t know everything, so I don\'t want you to make me feel bad for not knowing everything. So when I met with a financial advisor the first time, that was exactly what it was. It was emotional connection. You know, this is somebody you\'re telling things you may not tell anyone else in your life. You know, monetary stuff is still taboo, you know, And I wanted a connection.
00;04;25;24 - 00;04;53;24
Unknown
So you\'re totally right there. One of the things there\'s a lot of inequalities, right, that are still out there. How do you address those? There\'s gender specific issues, the pay gap, the career breaks, the caregiving responsibilities in that financial plan. So how do you take that? Because there was a stat that I read, it kind of made me sick to my stomach, but it was on average women experience an $80,000 lifetime pay gap when compared to men.
00;04;53;25 - 00;05;18;03
Unknown
That\'s various factors that are, you know, controlled by controlling that. But there is a huge gap. How do you account for that in your financial plan for them? Do you account for that or do we just go by their plan and specific to them? Anyone working with women, if you\'re working with any marginalized group and in some areas women are marginalized, you need to address those specific issues with that group.
00;05;18;03 - 00;05;45;23
Unknown
I am a strong believer that an advisor you have to not deal with gender generalities, but that client. So and I\'m going to stay on that marginalize. If you are working with a woman of queer woman. Now that pay group gap has just expanded to women of color. Again, that gap has expanded less opportunities. We can we can put on our rose colored glasses and pretend like that doesn\'t happen, but it absolutely does.
00;05;45;23 - 00;06;10;13
Unknown
And we know because we hear it from our friends, we see it with our clients, it\'s happening in real time. So not only do you want to look at that decreased salary, likely decrease raises, you want to adjust for that in any long term cash flow. Also increase spending. Mothers are more likely to help their adult children financially.
00;06;10;15 - 00;06;40;19
Unknown
They\'re more likely to be burdened with. Not that it\'s a burden, but it is on time and resources with caring for parents, which means less time to work, less flexibility. And sometimes you cost on them, especially with the mother, because we know that aging women retire with less assets. I mean, all these statistics are so disheartening. I mean, I get to an area when you\'re like, I want to read anymore, I want to stick my head in the sand.
00;06;40;22 - 00;07;04;18
Unknown
Yeah, you\'re right, Diane. At 95% of women at some point will be their families. Primary financial decision maker. We have we live longer. Our longevity is there. Many times we will outlive our husbands and be alone. These aren\'t just divorces. These are. This is widowhood. Later in life, many reasons why at some point in our lives we will be the primary financial decision maker.
00;07;04;20 - 00;07;26;17
Unknown
These are important things to talk about. And in the long term plan, I have children health care costs that go along with having children. Your body changes and your health care costs increase. Do you do you incorporate that into the plan? Woman is going to have a family. I know it\'s not necessarily as big of an issue as you know before, but health care costs are going to be huge for for females.
00;07;26;18 - 00;07;52;21
Unknown
Yeah, there\'s going to be an extra health care cost. Do you include that? Do you think of that in the plan? One thing I do in it is that a personal hard subject, but when I am working with a younger professional single woman, I ask what her fertility plans are. Oh, cause I am seeing a great deal of women.
00;07;52;21 - 00;08;26;06
Unknown
Now you say I make great money. I don\'t. I don\'t need a partner. You\'re absolutely right. There have been single mothers since the beginning of time, and a will always happen. But that means you have to have a plan, adoption, you know, whatever they\'re going to do. Financial. Now you are the only caregiver for that child. So now we have more stress on life insurance.
00;08;26;09 - 00;08;59;21
Unknown
You know, estate planning, guardianship. So it\'s not just the, you know, the increased costs. I have teenagers. Yes, I know that. Braces and broken ankles and broken wrist and yeah, all of that. So we do have those increased cost, but it\'s also I see more single women than men deciding on their parenthood as single people in the financial side of that is huge.
00;08;59;21 - 00;09;25;16
Unknown
And that is an area where we\'re not only affecting the lives and providing value for that woman, but also for her future children and ensuring their security. Yeah, that makes perfect sense. Any other? I appreciate you both jumping on. And couple of times we\'ve referenced the series that Diana and Joyce are both a part of at Capella. It\'s the Financial Independence for Women series.
00;09;25;16 - 00;09;45;12
Unknown
You can find it on our Web site at Palo Health.com if you\'re interested. You know, take a listen. They have some great topics on there that are not just for women, but that will definitely help drive home some some great points. So take a look and take a listen. And I do appreciate you both jumping on as we conclude.
00;09;45;12 - 00;10;08;05
Unknown
We hope that you as advisors have gain valuable insights into working with women investors by recognizing their unique perspectives, addressing their specific needs, and fostering that inclusive environment that we talked about. You can create a future where women investors thrive and they contribute to the growth and stability of the global economy and hopefully shrink some of those statistics that we started out with in the beginning of this, this webinar.
00;10;08;05 - 00;10;31;10
Unknown
So if you have any questions, we can take a few questions for Joyce and Diana right now. I wanted to make one quick comment. Andrea. You had said that women make decisions emotionally. That\'s actually not been my experience. Oh, women do cling on to their fear much more than men, so that might stop them from taking first steps.
00;10;31;17 - 00;10;57;18
Unknown
But I find women to be very pragmatic. And for advisors who are going to be working with women, expect the why? Why am I doing this? Why is that? V There I find that as women become educated and on their finances, they\'re happy to dig in, but they want to know why and they want every pass to be explained to them so that they know they\'re getting value for that dollar.
00;10;57;19 - 00;11;28;06
Unknown
I\'ve always found women extremely pragmatic. Yeah, that makes sense. I\'m detail oriented. I want to know the down in the weeds information. Yeah, that makes perfect sense. So yeah. So make sure make sure you\'re ready to answer those questions, especially the single moms. Yep. And they know how to balance time and and figure out every little loophole they can to do their time and manage it well.
00;11;28;06 - 00;11;51;11
Unknown
So while I do appreciate both Diana and Joyce joining us today and look forward to working with you all more in the future, thank you very much for joining us today. If you\'re a financial professional and you\'d like to learn more, check the link in this episode\'s description to view all of the presentation from Advisor Fest 2023. As always, you can listen to all of our past episodes anywhere you get your podcasts.
00;11;51;18 - 00;12;18;15
Unknown
Thank you very much and we\'ll see you soon. Cemetery Partners LLC is an investment advisor firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered or excluded or exempted from registration requirements. Registration of an investment advisor does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission.
00;12;18;17 - 00;12;48;14
Unknown
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00;12;48;16 - 00;13;10;06
Unknown
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