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This week\'s episode is brought to you by Oracle NetSuite (sign up for a personalized product tour at www.netsuite.com/scale) and Indeed (get a $75 credit for your job post at www.indeed.com/scale).

In this episode of \\u201cUncharted,\\u201d we welcome Sheridan Gaenger, growth marketer passionista. She\\u2019s shaking up the traditional five P\\u2019s of marketing by revealing that today, there\\u2019s actually eight and hint, they\\u2019re not tactics! How did she discover and why is she preaching \\u201cthe new eight\\u201d? In under 2 years, she marketed separate companies through an IPO and a Fortune 100 acquisition. Sheridan knows how to scale demand smarter not harder. Her philosophy? - \\u201cScale comes from embracing a strategic sequence, not tactics.\\u201d She learned quickly that growth teams who see repeatable success, not only lean into proven new marketing trends but more importantly they never stop embracing the un-sexy stuff like plumbing and metrics. Without fail, these teams follow eight disciplined steps.  Tag in, because you\\u2019ll never think about growth marketing the same. Your revenue will thank you.

Sheridan, a bay area native is currently the VP of Revenue Marketing at Honeycomb.io and has spent the last 15 years in B2B marketing, often finding herself as the first marketer hired to build the foundation. In her spare time, Sheridan enjoys giving back to her community, traveling and hanging out with her family. 

Connect with Sheridan: 

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• https://www.linkedin.com/in/sheridan-gaenger-2145522/
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Connect with Poya Osgouei:

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• https://www.linkedin.com/in/poyaosgouei/          
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