Uncharted Podcast #119 ft Jill Rowley: Why Account Based Networking and GTM Ecosystems are The Future of B2B Selling and Importance of Prioritizing Building a Professional Network Early in Your Career

Published: Feb. 28, 2022, 9 a.m.

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Jill Rowley spent 20 years in B2B SaaS as one of the first 100 employees, employee #13 at Eloqua, and she was recently the Chief Marketing Evangelist at Marketo. She\'s seen her fair share of acquisitions, including Eloqua by Oracle for $871 million), and Marketo by Adobe for 4.75 Billion. 

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She is currently an investor at Stage 2 Capital, a Go To Market Advisor at Guild Education, Vidyard, Terminus, and People.ai. and most importantly is passionate about \\u201cknowing thy customer\\u201d.

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In this episode, we cover: 

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  • Why Jill\\u2019s upbringing and why she says she is more \\u201chick than hip\\u201d?
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  • How Jill has consistently able to be ahead of the trends or transformations in the software industry,
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  • Why she thinks traditional Sales and Marketing practices are slowly becoming obsolete and why she is super bullish (and excited) about partner ecosystems and companies needing to prioritize GTM ecosystems,
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  • How Jill defines ecosystems and why it\\u2019s the smarter way of reaching your customer,
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  • What piece of advice Jill would give her younger self?
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This episode is brought to you with the support of Beam Organics and Indeed. Check them out at Indeed.com/scale and beamorganics.com/scale

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And you can follow Jill Rowley at www.linkedin.com/in/jillrowley or @Jill_Rowley on Twitter

\\n\\n--- \\n\\nSupport this podcast: https://podcasters.spotify.com/pod/show/uncharted1/support'