Uncharted Podcast #118 ft Ryan Narod: The Critical Skills Required of a Startup Marketer, and Secrets to Building a High Performing Marketing Engine

Published: Feb. 21, 2022, 9 a.m.

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Ryan Narod is the Head of Marketing at Mutiny, a Sequoia backed company that helps marketers convert their top of funnel demand into revenue, without engineers. Ryan was previously a Mutiny customer at Radar, where he led marketing. Prior to joining the startup world, Ryan led product marketing and growth for a number of Google businesses including Google Maps and Cloud.

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In Ep 118, we cover: 

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  • The pro\\u2019s and con\\u2019s of being impatient,
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  • The skills that are critical for marketing at startups vs. enterprises
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  • How Ryan went from being a customer of Mutiny to leading marketing at Mutiny
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  • Ryan\\u2019s framework and advice for startup\\u2019s building their tech stack from a marketing point of view, 
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  • Why does Ryan and the marketing team agree to own 100% of the demand/lead generation number for Mutiny and what makes him confident they\\u2019ll hit their demand goals, 
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  • How Marketing and Sales hold one another accountable at Mutiny.
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  • What piece of advice would Ryan give his younger self?
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This episode is brought to you with the support of Beam Organics and Indeed. Check them out at Indeed.com/scale and beamorganics.com/scale

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