#9 Peter Zotto, the relationship between value and willingness to pay for your company with ProfitWell
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We talk to Peter Zotto, who is the General Manager at ProfitWell, a business intelligence solutions company which aims to improve retention and monetization automatically through unmatched subscription intelligence. He\\u2019s also a huge NBA junkie and he used to play at University of New Hampshire (UNH) in Durham, New Hampshire.
\\nPeter\'s helped scale ProfitWell to 85+ employees. On today\'s episode, we chat on what\'s he\'s learned through his 8 year journey at ProfitWell, the importance of feedback and communication, aligning the go-to market teams with the customer journey, how they are adjusting in light of Covid-19, the importance of value selling in today\'s environments, while allowing him to do what he and his team do best -- sharing the interesting relationship between value and willingness to pay and how these data help their pricing strategies with the companies they work with.
\\nConnect with Peter Zotto:
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