Common Threads with Rick Ridgeway

Published: March 26, 2012, 8 p.m.

b'Two-thirds of our economy is based on the purchase of consumer goods. Patagonia\\u2019s Vice President of Environmental Initiatives Rick Ridgeway discusses efforts by Patagonia and others to reduce the environmental impact of consumption to create a more sustainable world. He encourages us to reduce, repair, reuse, and then, recycle. Series: "UC Davis Graduate School of Management\'s Dean\'s Distinguished Speaker Series" [Business] [Show ID: 23478]'