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Before he left for Chicago, Joe was well-known as one of the leaders in digital content production in the British Basketball League during his seven+ years at the Leicester Riders - producing everything from graphics to photography and videography.

Earlier this year, he left the UK to join one of the most widely renowned organisations in sports in the Chicago Bulls as Manager of Digital Content.

Joe’s journey in basketball started as a player, where he progressed to a point where he was playing for the Loughborough University 1st team and exploring scholarship options in the United States. At this point he was very self aware of his ability and prospects and felt that a full-time career as a player was not the direction he wanted to pursue - instead deciding to work in operations for the Leicester Riders.

We pick up with Joe to see how his year has been in what must have been a whirlwind; working on the All-Star game in Chicago in his second week on the job with the Bulls, dealing with the fallout of the league shutting down in the mist of the coronavirus outbreak and what his work life has morphed into under these new and unique conditions.

We get his thoughts on everything from the player movement in the BBL to the London Lions chances in the Basketball Champions League, how he balanced roles with Loughborough University, Deng Camp, FIBA 3x3 and his goals for his role in digital content for the Chicago Bulls.