Corporate Social Responsibility is Not Public Relations
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In this Podcast we discuss with local author Sangeeta Waldron social responsibility and business.
\\n\\u2028\\u2028Sangeeta believes in the power of serendipity for business, writes for international news platforms on sustainable business news and sits on different boards, which has included the UK Taskforce for Women In Enterprise
\\n\\u2028\\u2028Sangeeta has just published her book Corporate Social Responsibility is Not Public Relations where she argues that corporate social responsibility is more than public relations. She tells us,
\\n\\u2028\\u2028\\u201cWhen companies feign interest in company responsibility to improve their bottom line, it is known as greenwashing; a term that was coined in the 1980s to describe shameful corporate environmental claims. It has since become a familiar term for companies pretending to be interested in Corporate Social Responsibility (CSR) to improve their bottom line.\\u2028We know that people like to support companies that are socially conscious, so when a corporation greenwashes they\\u2019re setting themselves up for failure. Feigning interest in social responsibility can have short-term benefits, but if \\u2014 or rather, \\u2018when\\u2019 \\u2014 you\\u2019re discovered, it can have a lasting negative impact on your reputation\\u201d
\\n\\u2028\\u2028Many companies are becoming more sustainable and are taking seriously their responsibility to the planet and how important this is we will discuss with Sangeeta in this webinar
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