Special Edition: The Impact of Losing Third Party Cookies On MTA & the Advertising Ecosystem
b'
Google\\u2019s announcement about the removal of third-party cookies sent shockwaves thru both the advertising world and Wall Street. \\xa0Is this an Attribution Apocalypse or a necessary cleanse to the advertising ecosystem? \\xa0
The changes\\xa0and potential impact was the topic of an industry conference call\\xa0held with Shyam Patil,\\xa0Internet Analyst, at Susquehanna Securities and C3 Metrics Co-Founder and Chief Attribution Officer, Jeff Greenfield.
'