This Is Attribution
Presented by Provalytics, future-proofed ad measurement, "This Is Attribution" explores the business of measurement. On each episode, host Jeff Greenfield takes you behind the curtain and opens the black box of measurement revealing the truth on attribution and advertising. As Jeff and guests talk attribution strategy, priorities and management, you will discover how to successfully deploy attribution within your organization and gain actionable insights.Podcasts
Special Edition: The Impact of Losing Third Party Cookies On MTA & the Advertising Ecosystem
Published: Jan. 28, 2020, 8:30 a.m.Duration: 39 minutes 50 seconds
Listed in: Business
The Coming Standards and Best Practices in Attribution with CIMMs Jane Clarke
Published: Jan. 7, 2020, 8 a.m.Duration: 46 minutes 1 second
Listed in: Business
Throwback Tuesday! Attribution, Lacrosse, and the Future with Pathfinder Interactive Founder Ted Moon
Published: Dec. 10, 2019, 2:54 p.m.Duration: 34 minutes 43 seconds
Listed in: Business
The Creative Roots of Multi-Touch Attribution With Publicis' Rudy Grahn
Published: Dec. 3, 2019, 6:32 p.m.Duration: 46 minutes 38 seconds
Listed in: Business
Throwback Tuesday! Attributions $400 Million Marketer, Anthony Pitts
Published: Nov. 26, 2019, 8 a.m.Duration: 45 minutes 31 seconds
Listed in: Business
Building Attribution Trust With C3 Metrics’ CEO Greg Collins
Published: Nov. 19, 2019, 8 a.m.Duration: 28 minutes 26 seconds
Listed in: Business
Attribution & Viewability with GrocerKeys Head of Digital Marketing David Kaplan
Published: Nov. 12, 2019, 8 a.m.Duration: 20 minutes 57 seconds
Listed in: Business
Walled Gardens & Attribution Truths with Crossmedias Lee Beale
Published: Nov. 5, 2019, 10 a.m.Duration: 36 minutes 36 seconds
Listed in: Business
Attribution For Lead Gen & EDU With Franklins Nathan Gorenflo
Published: Oct. 29, 2019, 7 a.m.Duration: 31 minutes 46 seconds
Listed in: Business
Math: The Frontier of Attribution with Havas Helias President Michael Kaushansky
Published: Oct. 22, 2019, 7 a.m.Duration: 56 minutes 27 seconds
Listed in: Business
Attribution Discovery & Secrets To Scaling Your Digital Marketing with Vanessa Branco
Published: Oct. 15, 2019, 7 a.m.Duration: 37 minutes 31 seconds
Listed in: Business
Attribution Adoptions Organizational Challenge with Kevin Seaman
Published: Oct. 8, 2019, 7 a.m.Duration: 47 minutes 31 seconds
Listed in: Business
Attribution Training with Leslie Laredo
Published: Oct. 1, 2019, 7 a.m.Duration: 52 minutes 26 seconds
Listed in: Business
Accurate Attribution with Rauxas VP of Data Science Izzet Agoren
Published: Sept. 24, 2019, 7 a.m.Duration: 34 minutes 20 seconds
Listed in: Business
Attributions $400 Million Dollar Marketer
Published: Sept. 17, 2019, 7 a.m.Duration: 45 minutes 54 seconds
Listed in: Business
Attribution Apocalypse with Alice Sylvester
Published: Sept. 10, 2019, 8 a.m.Duration: 42 minutes 15 seconds
Listed in: Business
Attributions Missing Math with Jim Spaeth
Published: Sept. 10, 2019, 7:30 a.m.Duration: 40 minutes 9 seconds
Listed in: Business
Attribution Is A Team Sport with Ted Moon
Published: Sept. 10, 2019, 7 a.m.Duration: 34 minutes 25 seconds
Listed in: Business