Reputation Marketing: Manage Your Firm’s Online Reviews
As marketers of solo and small law firms, most listeners are aware of the importance of online reviews in today’s marketplace. Almost every potential client will research a lawyer or law firm’s reputation before even picking up the phone. Whether on Facebook, Google, Yelp, or other review sites, every business should know what is being said about them online. Furthermore, we can increase positive feedback and promote it through social media, our websites, and across other platforms. So where should we start?
In this episode of The Un-Billable Hour, Christopher Anderson interviews Michael Veinbergs, CEO of Mach4Marketing, about law firm reputation management and marketing, the importance of your website, rankings, and reviews, and specific things lawyers and firm employees can do today to get started.
Topics Include:
- Working with your online reputation before marketing
- Bad reviews and client snap judgements
- Reputation management versus marketing
- Reviews as a search engine ranking factor
- Syndicating good feedback across social media
- Responding to positive and negative reviews
- Marketing on all channels including Avvo, MerchantCircle, Yelp
- Winning at customer service: give them something to rave about