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In this episode of the Tony Robbins Podcast, we are bringing you to Business Mastery \\u2013 where Tony interviews the business leaders behind some of today\\u2019s fastest growing companies. You\\u2019re going to have a front-row seat as Tony sits down with Dana White \\u2013 the current president of The Ultimate Fighting Championship, or UFC, and the man that took the once-fledgling organization from near bankruptcy to a globally popular multi-BILLION dollar enterprise.

Outspoken, charismatic and unabashedly unapologetic, it\\u2019s fair to say that there are not many leaders of major sporting organizations quite like Dana White. Coming from humble beginnings in the Northeast, his fight to the top was an unlikely one \\u2013 and nothing short of a roller coaster ride.

Dana talks to Tony about the serendipitous mix of events that catapulted him from the bottom, all the way to the top of the UFC \\u2013 and the risky decisions he made along the way that led the UFC to its ultimate comeback. Like the decision to embrace regulation instead of run from it, to move away from Pay-Per-View and broadcast fights on free TV, and perhaps the biggest decision of all, the one that changed the face of the sport \\u2013 to allow female fighters into the organization.

Dana has achieved success on a massive scale \\u2013 he sold UFC for a whopping $4 billion back in 2017. But his fight isn\\u2019t over \\u2013 and as he tells Tony in this special interview, he feels he hasn\\u2019t even scratched the surface of his total impact.