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"I swear we've covered this topic before. Why can't I find it?" This is the question I asked 20 minutes before I started recording today's episode. Because I knew we'd covered this topic, but I couldn't locate where.

Then, it occurred to me. We've only discussed "timely vs. evergreen" when creating content for your audience. Not when it comes to creating content.

Today's episode is a mix of recapping what we've covered on the show (and linking to those episodes in the show notes) and sharing with you what I left out of earlier episodes.

This particular episode is for you if you've heard the words timely and evergreen and have no clue what that is. And if you need a refresher on the pros and cons of these formats, you'll also learn a thing or two.\\xa0

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