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What are self-sponsored podcast ads? And why do you need them?

I get a lot of blank stares when I start talking about self-sponsored podcast ads. I don't know if it's because people have no idea what I'm talking about or if they think I'm crazy for doing them.

Today, I felt like I needed to clear the air on exactly what a self-sponsored podcast ad is for those of you who kinda know what they are, but are too afraid to raise your hand and ask, "Why are they important?" So, we're breaking down the What, Why, and even the How of self-sponsored podcast ads.\\xa0

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