OOH Digital Trends
In this podcast I interview James Byrne, Marketing Manager, Ireland for PML Group.\n\xa0\nAmong the topics we cover are:\n\xa0\nHarp alcohol OOH campaign in Belfast - weather context based - how does it work?\n\xa0\nEarlier research that PML have conducted into OOH trends\xa0\xa0http://pmlgroup.ie/the-digital-effect/\n\xa0\nCreative opportunities\xa0that digital OOK offers\n\xa0\nSmartphones and NFC and their impact on OOH\n\xa0\nPremium content - \xa0we discuss what is happening with\xa0architects / city authorities to build more innovative / striking OOH.