Irish Digital Marketing Case Studies : Colin Hetherington from Zoodigital
In this interview founder and MD of Zoodigital discusses some case studies in digital marketing with particular strategy angles:\xa0
\nEuropean Commission - raise awareness of the benefits of the EU for young people
\n\nEuropean Commission - raise awareness of funding for Sicence and Innovation
\n#Tweetsinspace
\nhttp://www.zoodigital.ie/thats-us-on-the-telly/
\nBrand positioning / loyalty
\ninnocent smoothies:
\nThe goodness HQ
\nhttp://www.zoodigital.ie/innocent-goodness-hq/
\nInnocent goodness juicer:
\nhttp://www.zoodigital.ie/the-innocent-goodness-juicer/
\n\nWe also take a look at how Unilever Ireland used Augmented Reality as a means of showcasing a deoderant product in a retail context.
\nAt the start of the podcast there is an interview with Lydia Rogers from Connaught Gold who discusses the recently launched integrated campaign for that brand.
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