#291 - Luis Mora
b'Luis Mora discusses moving to California from Nevada, filming skaters for companies and not getting paid, struggling in LA to make ends meat, meeting & working for Lamont Holt, taking the leap to build his own YouTube channel, helping to shine light on unknown skaters, his friends turning on him for doing YouTube videos, going to Japan for the first time, starting his brand Erased, his recent Lakai x Erased collaboration and much more!\\nTimestamps\\n00:00:00 Luis Mora\\n00:01:14 How did Luis get to this point from YouTube\\n00:03:39 Erased in NYC\\n00:04:09 Copyright rules on YouTube and his 3 year old skater video\\n00:11:06 Helping shine light on unknown rippers\\n00:14:56 Moving to California from Nevada and starting the YouTube journey\\n00:23:56 Why didn\'t Luis go the traditional route of filming skating\\n00:26:01 Filming skaters for companies and not getting paid\\n00:30:11 Breaking the news to his mom about leaving for California\\n00:33:59 Struggling in LA to make ends meat\\n00:38:13 Filming Jeff Dechesare\\n00:41:49 Popularity and cliques\\n00:48:30 Meeting Lamont Holt\\n00:52:59 His friends turning on him for doing YouTube videos\\n00:59:21 Taking the leap to build his own YouTube channel\\n01:06:26 Going to Japan for the first time\\n01:08:41 Starting his brand Erased\\n01:13:53 Why Japan was such a life changing experience\\n01:19:45 How YouTube analytics mess with Luis\' head\\n01:24:07 What is Luis\' demographic\\n01:34:47 The "hack" to getting views\\n01:46:05 Brand deals\\n01:47:24 What\'s the most Luis spent to make a YouTube video\\n01:48:41 YouTube and the rules about using music\\n01:58:24 Is there too much skate content being created and posted\\n02:07:53 Outdated business models\\n02:14:57 Kyonosuke Yamashita\\n02:24:10 Lakai x Erased collaboration\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'