78. Writing Copy That Has a Pulse with Camille Trent
b'On this episode of The Leadership Locker, MarketerHire managing editor Camille Trent talks about the do\\u2019s and don\\u2019ts of copywriting. Listen in as Rich and Camille discuss copywriting vs. content writing, using data to measure the effectiveness of your content, and why being a good writer doesn\\u2019t necessarily mean that you are a good copywriter.\\n\\n\\n(00:09) \\u2013 Introduction\\n\\n02:29 \\u2013 Camille tells us about herself\\n\\n03:21 \\u2013 In-house vs. ad agencies\\n\\n08:16 \\u2013 Copywriting vs. content writing\\n\\n13:49 \\u2013 How to start writing words that sell\\n\\n18:24 \\u2013 The do\\u2019s and don\\u2019ts of copywriting\\n\\n22:37 \\u2013 The different styles of copywriting\\n\\n26:44 \\u2013 Being a good writer doesn\\u2019t necessarily mean that you are a good copywriter\\n\\n29:08 \\u2013 Using data to measure the effectiveness of your content\\n\\n32:37 \\u2013 The value of comments vs. likes\\n\\n35:58 \\u2013 How to contact Camille\\n\\n37:18 \\u2013 Closing statements\\n\\n\\nHere\\u2019s how you can connect with Camille:\\n\\nWebsite: https://marketerhire.com/\\n\\nLinkedin: https://www.linkedin.com/in/camillehansentrent/\\n\\nTwitter: https://twitter.com/camilletrent'