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b'Other than eating and breathing, persuasion is the most important skill you could have. Because a pre-skill to persuasion is the ability to understand yourself and other enough to create a chain reaction of changes in life. Persuasion is what sets us up to have agency in the world. And there\'s a specific, 5-step framework that lets you understand how to be more persuasive in your everyday life. So I\\u2019m having Jonah Berger on the show. He\\u2019s a professor at Wharton, a bestselling author and now he has a new book, \\u201cThe Catalyst: How to Change Anyone\'s Mind."\\xa0\\n\\nI write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.\\n\\nThanks so much for listening! If you like this episode, please subscribe to \\u201cThe James Altucher Show\\u201d and rate and review wherever you get your podcasts:\\n\\n Apple Podcasts\\n\\n Stitcher\\n\\n iHeart Radio\\n\\nSpotify\\n\\n\\xa0\\n\\nFollow me on Social Media:\\n\\nYouTube\\n\\nTwitter\\n\\nFacebook\\n\\nLinkedin\\n\\nInstagram'