Liberty Mutual's Steve Sullivan on the Responsibility Campaign.

Published: Oct. 9, 2007, 5 p.m.

b'Steve Sullivan, head of communications for Liberty Mutual, discusses the "Responsibility. What\'s Your Policy?" advertising campaign, which is running on television, print, online and elsewhere. Sullivan is a keynote speaker at the 2007 Insurance Marketing and Advertising Summit, set for Nov. 8 in New York City.'