The Insurance Marketing and Advertising Podcast

The Insurance Marketing and Advertising Podcast

70 episodes

The Insurance Marketing and Advertising Podcast is produced in conjunction with the Insurance Marketing and Advertising Summit, set for Nov. 3, 2006 in New York City. The conference is a joint production of the Insurance Media Association and the A.M. Best Company. It focuses on best practices and current strategies for agents, brokers, carriers, reinsurers and other insurance-related organizations. Details are available at http://www.insurancemedia.net

Podcasts

IBM's Kesterson-Townes: Today's Insurance Customers Really Are Different

Published: Sept. 3, 2014, 5 p.m.
Duration: N/A

Listed in: Business

LeConte Moore: There's No Business Like Show Business Insurance

Published: Aug. 27, 2014, 5 p.m.
Duration: N/A

Listed in: Business

WRIN.tv's Greene on Video in Insurance Marketing

Published: Nov. 8, 2013, 5 p.m.
Duration: N/A

Listed in: Business

Jeff Hughes and Andy Meng on How Insurance Marketers are Leveraging Big Data

Published: Oct. 30, 2013, 5 p.m.
Duration: N/A

Listed in: Business

NJM's John Hardiman Examines Social Media's Impact

Published: Sept. 19, 2013, 5 p.m.
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Listed in: Business

Project CAP CEO on Digital Marketing for Independent Agents

Published: Aug. 23, 2013, 5 p.m.
Duration: N/A

Listed in: Business

Marc McFarland and Tom Morgan on Reaching Younger Workers

Published: Aug. 8, 2013, 5 p.m.
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Listed in: Business

Leilani Brown on Relaunching a Global Brand

Published: Oct. 19, 2012, 5 p.m.
Duration: N/A

Listed in: Business

How Chubb Used Cross-Channel Marketing to Restart Auto Markets

Published: Sept. 27, 2012, 5 p.m.
Duration: N/A

Listed in: Business

IMAS: Chartis' Matthew Power on Innovation

Published: Sept. 27, 2012, 5 p.m.
Duration: N/A

Listed in: Business

Ty R. Sagalow on Insurance Innovation

Published: Sept. 7, 2012, 5 p.m.
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Listed in: Business

Dominick Malgeri of Hygrade Business Group on Print Solutions for Insurers

Published: Dec. 7, 2011, 5 p.m.
Duration: N/A

Listed in: Business

Brian Casey of Locke Lord on The Downside of Social Media

Published: Dec. 1, 2011, 5 p.m.
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Listed in: Business

Bob Evans of CSC on Building an Insurance Marketing App

Published: Dec. 1, 2011, 5 p.m.
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Listed in: Business

Christopher Sorgie of New York Life on Little League Ad Strategy

Published: Dec. 1, 2011, 5 p.m.
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Listed in: Business

Jeff Calusinski Reports All Eyes Are on Mobile

Published: Oct. 18, 2011, 5 p.m.
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Listed in: Business

Martin Hilson of MWH Advertising Takes Insurance Marketers Beyond Their Roots

Published: Sept. 23, 2011, 5 p.m.
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Listed in: Business

NYCM's Jeremy Robinson and Kilgannon's Ellen Repasky Detail the Rebranding of NYCM

Published: Sept. 23, 2011, 5 p.m.
Duration: N/A

Listed in: Business

comScores Susan Kleinman on Online Advertising Limits

Published: Sept. 2, 2011, 5 p.m.
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Listed in: Business

Ellen Carney of Forrester on How Mobile Tech is Reinventing Insurance

Published: Aug. 9, 2011, 5 p.m.
Duration: N/A

Listed in: Business

Lexis/Nexis' Rick Schlegelmilch on Mining Customer Data for Marketing Insight

Published: Oct. 27, 2010, 5 p.m.
Duration: N/A

Listed in: Business

Swiss Re's Alayna Francis on Leveraging Social Media

Published: Oct. 27, 2010, 5 p.m.
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Listed in: Business

Risk Metrics' Kevin McCarthy on How Marketers Can Leverage Data

Published: Oct. 13, 2010, 5 p.m.
Duration: N/A

Listed in: Business

PARTNERS+simons' Tom Simons on Advertising Approach, Marketing Challenges

Published: Oct. 4, 2010, 5 p.m.
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Listed in: Business

Chubb & Son's Jim Fiske on Marketing via Social Media and Enthusiast Events

Published: Sept. 8, 2010, 5 p.m.
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Listed in: Business

Charlotte Osborne, Zero to Sixty in One Marketing Cycle

Published: Aug. 24, 2010, 5 p.m.
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Listed in: Business

AICPCU / IIA's Steve Ryan on Why Strong Branding is Built on Solid Research

Published: July 26, 2010, 5 p.m.
Duration: N/A

Listed in: Business

Nationwide's Steven Schreibman on Why Insurers Should Not Fear YouTube

Published: Oct. 31, 2008, 5 p.m.
Duration: N/A

Listed in: Business

Nancy Carini on Conning & Co.'s Rebranding Campaign

Published: Oct. 15, 2008, 5 p.m.
Duration: N/A

Listed in: Business

Gary Kimball on Crisis Communications for Financial Services Communicators

Published: Sept. 30, 2008, 5 p.m.
Duration: N/A

Listed in: Business

Lee McDonald, A.M. Best Company: Opening Remarks and Industry Overview

Published: Dec. 26, 2007, 5 p.m.
Duration: N/A

Listed in: Business

Don Jackson, Jackson Consulting Group Ltd.: Direct and to the Point

Published: Dec. 26, 2007, 5 p.m.
Duration: N/A

Listed in: Business

Andra Basora, Insurance Information Institute: Taking Insurance Information Online.

Published: Dec. 26, 2007, 5 p.m.
Duration: N/A

Listed in: Business

Marci DeVries, Imre Communications: Insurers and the New Media

Published: Dec. 26, 2007, 5 p.m.
Duration: N/A

Listed in: Business

Jay Jaffe, Actuarial Enterprises Ltd.: Profit-focused Insurance Marketing

Published: Dec. 26, 2007, 5 p.m.
Duration: N/A

Listed in: Business

Luis Sahagun, Farmers Insurance: Reaching Out to Multicultural Markets

Published: Dec. 26, 2007, 5 p.m.
Duration: N/A

Listed in: Business

Donna Wares, Hagerty Insurance: Cool Cars, Hot Marketing

Published: Dec. 26, 2007, 5 p.m.
Duration: N/A

Listed in: Business

Trish Robinson, MassMutual Financial Group: Bringing Life to Life

Published: Dec. 26, 2007, 5 p.m.
Duration: N/A

Listed in: Business

Siobhan McNulty and Rena Kilgannon: Old Mutual Heads for the U.S.

Published: Dec. 26, 2007, 5 p.m.
Duration: N/A

Listed in: Business

Jon Swallen, TNS Media: Behind the Numbers in Insurance Advertising

Published: Dec. 26, 2007, 5 p.m.
Duration: N/A

Listed in: Business

Luis Sahagun of Farmers Insurance on Multicultural Marketing and Advertising

Published: Nov. 2, 2007, 5 p.m.
Duration: N/A

Listed in: Business

Advertising Agency head Rena Kilgannon on bringing Old Mutual to the U.S. market

Published: Oct. 30, 2007, 5 p.m.
Duration: N/A

Listed in: Business

Why Insurance Marketers Need to Take an Actuary's View of Products and Promotion

Published: Oct. 15, 2007, 5 p.m.
Duration: N/A

Listed in: Business

Liberty Mutual's Steve Sullivan on the Responsibility Campaign.

Published: Oct. 9, 2007, 5 p.m.
Duration: N/A

Listed in: Business

Don Jackson Reviews the Highs and Lows of Direct Marketing by Insurers.

Published: Oct. 8, 2007, 5 p.m.
Duration: N/A

Listed in: Business

A conversation with Marci DeVries of Imre Communications about using new media

Published: Sept. 18, 2007, 5 p.m.
Duration: N/A

Listed in: Business

Travelers' Shane Boyd on Reacquiring the Red Umbrella

Published: April 11, 2007, 5 p.m.
Duration: N/A

Listed in: Business

Conference presentation: Shane Boyd on Travelers' In Synch Campaign

Published: Jan. 29, 2007, 5 p.m.
Duration: N/A

Listed in: Business

Conference Presentation by Lori Reed of InsureMe.com

Published: Jan. 17, 2007, 5 p.m.
Duration: N/A

Listed in: Business

Conference Presentation, Ansis Vallens, Signals & Strategies

Published: Jan. 12, 2007, 5 p.m.
Duration: N/A

Listed in: Business

Interview with Ann Glover of The Hartford

Published: Oct. 31, 2006, 5 p.m.
Duration: N/A

Listed in: Business

Interview with Ric Ritter of MetLife on Marketing to Employers Through Brokers

Published: Oct. 25, 2006, 5 p.m.
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Listed in: Business

Interview with Bill Harris of WVH Inc. on video marketing for insurers.

Published: Oct. 23, 2006, 5 p.m.
Duration: N/A

Listed in: Business

How Carriers Can Work Better With Independent Agents

Published: Oct. 6, 2006, 5 p.m.
Duration: N/A

Listed in: Business

High-Knowledge Marketing: An Interview with Denis O'Shea of Hartford Steam Boiler

Published: Oct. 4, 2006, 5 p.m.
Duration: N/A

Listed in: Business

How Agencies Help Insurers With Branding and Marketing

Published: Sept. 26, 2006, 5 p.m.
Duration: N/A

Listed in: Business

Branding for commercial and large insurers: an interview with William Pitt

Published: Sept. 15, 2006, 5 p.m.
Duration: N/A

Listed in: Business

Marketing for independent agents: an interview with Peter van Aartrijk.

Published: Sept. 8, 2006, 5 p.m.
Duration: N/A

Listed in: Business