426: Christopher Lochhead | Designing a Category Instead of Competing in Another
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Christopher Lochhead hosts the Legends and Losers podcast and is co-author of Harper Collins\\u2019 \\u201cinstant classic\\u201d "Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets" and "Niche Down: How to become legendary by being different".
Christopher is a former three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive) and entrepreneur. He\\u2019s been an advisor/investor in over 50 Silicon Valley startups.
Fast Company Magazine calls him a \\u201cHuman Exclamation Point,\\u201d The Marketing Journal says he\\u2019s one of \\u201cThe Best Minds in Marketing\\u201d and The Economist calls him \\u201coff-putting to some.\\u201d At 18 he got thrown out of school and with no other options he started a company. He can recite much of The Big Lebowski, but can\\u2019t remember his wife\\u2019s phone number. He\\u2019s an ass kicking speaker, surf and ski bum and proud advisor to non-profit 1 Life Fully Lived, living happily ever after in Santa Cruz California.
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