Live social video

Published: Oct. 27, 2016, 9:29 a.m.

b"Live social video is everywhere right now. You can\\u2019t move these days on social media sites without seeing your followers 'going live' from somewhere - no matter how mundane the subject matter.\\n\\nBroadcasters and brands are getting involved too, with reporters pressing the live button at scenes of breaking news, including the Brussels bombing earlier this year and the Soho vigil in response to the Orlando nightclub shooting.\\n\\nIt\\u2019s not just serious stories which are popular. Who remembers LadBible\\u2019s last lolly standing or Buzzfeed\\u2019s exploding watermelon? \\n\\nThese days it seems nobody wants to wait for anything. These apps offer a sense of immediacy: watch the news as it happens. \\n\\nIn this podcast we find out:\\n\\nWhat you need to think about before pressing 'go live'.\\n- How you can use 'lives' to drive new stories and content.\\n- Tips and advice on running a successful live broadcast with your smartphone\\n- How best to engage with your audience during the transmission. \\n\\nSarah Brown is the strategic partnership manager at Facebook. She is a writer, producer and editor with 15 years experience in international journalism and communications, specialising in digital media and with a passion for world news and current events.\\n\\nAndy Dangerfield a social media editor for News at Buzz Feed UK with more than 10 years experience reporting, feature writing and broadcasting. Since joining BuzzFeed News at the start of this year, Andy has been at the forefront of delivering BuzzFeed\\u2019s news and political coverage on new platforms. \\n\\nMark Frankel is the social media editor for BBC News. He has a background in journalism and currently is helping to shape and deliver a 24/7 breaking news operation for the BBC across branded social media accounts."