97: To Build, or Not to Build - Jane Portman of Userlist
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While Ben\\u2019s on vacation, Derrick welcomes another podcast host who can commiserate with him about email automation.
\\n\\nJane Portman is a UI/UX expert and consultant who hosts the UI Breakfast Podcast and co-founded Userlist.io. She describes what it takes to create a customer messaging tool.
\\n\\nToday\\u2019s Topics Include:
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- Product Priorities: Slow, steady, and quality \\n
- Lifestyle Business: Overall goal is to replace consulting with SaaS recurring revenue \\n
- Challenges: Limited development time and resources; slow growth rate to adopt mission-critical product \\n
- To Build, or Not to Build: Avoid feature creep by focusing on what to add or improve \\n
- Playbook Post: 10 steps to successfully position a product
- Launch Process: People are waiting for the right time for the right tool for their business \\n
- Customer Conversations: Pre-product interviews about problem to be solved; followed by product demos to grant access to beta version for feedback \\n
- Finding Customers: Landing page, updates, stories, sign-ups, mailing list, and more \\n
- We\\u2019re out of Beta! Simple and straight-forward product launch plan and strategy \\n
- Generic Illustrations: Product design trend that has to end \\n
- Email Experiences: Educate people on how to ethically use email to serve their business \\n
Links and resources:
\\n\\nUser Onboarding: The Ultimate Guide for SaaS Founders
\\n\\n\\n\\n\\n\\n\\n\\n\\n\\nBehind the Scenes of Our Upcoming Public Launch
\\n\\nHow We Used April Dunford\\u2019s 10-Step Method to Overhaul Positioning at Userlist
\\n\\nAoP Episode 91: Feeling Superhuman with Rahul Vohra
\\n\\n\\n\\n\\n\\n\\n\\n\\n\\nHumans of Flat Design on Twitter\\xa0
\\n\\n\\n\\n\\n\\n\\n\\nDerrick Reimer Website
\\n\\nDerrick Reimer on Twitter
\\n\\nBen Orenstein Website
\\n\\nBen Orenstein on Twitter
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