87: Meta Podcasting

Published: May 2, 2019, 10 a.m.

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Ben boldly admitted to doing a \\u201cweird\\u201d thing. He started listening to \\u201cus.\\u201d Not necessarily for quality control, but to spark his memory about topics Derrick and he talked about in previous AoP episodes. As a result, Ben\\u2019s become addicted to listening to people building companies podcasts. Unfortunately, there\\u2019s just not that many of them.

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Derrick also admitted to listening regularly to previous AoP episodes. But more so during the early days of the podcast, when he was apprehensive about his own ability on the microphone and wanted to find ways to improve.

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Today\\u2019s Topics Include:

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  • Cool Podcast with Cold Open: Hit \\u201cPlay\\u201d and start talking
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  • Autophagy: Putting a twist-tie on snack cabinet sucks, but benefits your body and brain
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  • Tuple\\u2019s most requested feature: Multi-way calls
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  • Successful Meta-habit: Surveys serve as way to get feedback on product features
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  • Potential strategies for setting a launch date for Tuple
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  • Art of Building a Product and Company: Word-of-mouth, referrals, affiliate programs
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  • Derrick\\u2019s Level Launch: Warm email reminder to whet people\\u2019s appetite
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  • Mini-funnel Metrics for Level Launch:
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  • 500 given access to Level via email
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  • 70% open rate for email
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  • 182 created user account
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  • 41 created a team
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  • Onboarding Process for Level:
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  • Step 1: Create user account
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  • Step 2: Demo account is activated
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  • Fork in the Road: Optimize each phase and equip people to make it through funnel to get feedback on Level
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  • Derrick\\u2019s Top 2 Priorities for Level: Documentation and more manual outreach
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  • Derrick gets Ben \\u201cPricing\\u201d Orenstein\\u2019s advice on who needs Level the most
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  • Derrick\\u2019s Plan for Level: Repeat, refine, and resend
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Links and resources:

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Art of Product on Twitter

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Derrick Reimer Website

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Derrick Reimer on Twitter

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Ben Orenstein Website

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Ben Orenstein on Twitter

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Level

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Tuple

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The Art of Product: Episode 78 - Ultraworking with Sebastian Marshall

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Tuple\\u2019s Pair Programming Guide

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Derrick\\u2019s Level Manifesto

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Drip

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113: Justin Jackson - Growing Transistor to $10,000/month

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GitHub

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Clearbit

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