The Matrix
Ok, we admit it. Tenacity has a Client Retention Matrix. One of the best smiles we get when teaching \u201cAttitude & Action\xae\u201d is when we ask the participants if they know why Tenacity created this matrix. Usually after a few tentative attempts, we\u2019re ready to give them the \u201cwink and nod\u201d answer: \u201cBecause if you\u2019re in the consulting business and you don\u2019t have a matrix, you can\u2019t charge as much.\u201d