The Matrix
b'Ok, we admit it. Tenacity has a Client Retention Matrix. One of the best smiles we get when teaching \\u201cAttitude & Action\\xae\\u201d is when we ask the participants if they know why Tenacity created this matrix. Usually after a few tentative attempts, we\\u2019re ready to give them the \\u201cwink and nod\\u201d answer: \\u201cBecause if you\\u2019re in the consulting business and you don\\u2019t have a matrix, you can\\u2019t charge as much.\\u201d'