The Dreaded Question
b'Most of us can think of a question \\u2013 or perhaps several questions \\u2013 we\\u2019d prefer never be asked of us. That can be true in our client relationships too.
\\nPicture, if you will, an account we\\u2019ve served for years. Like most clients, financial pressures intensify from time to time. They are thinking critically about their costs, staffing, overhead and general productivity. They take seriously their obligation to be productive managers and prudent buyers of goods and services. Everything is on the table.'