Rev X The Big Chill
Sometimes when you think the news can\u2019t get worse, it does. As we\u2019ve seen over the last three podcasts, we\u2019ve done our job exceedingly well \u2013 solved the client\u2019s problems and increased our margins. Still, due to the inevitable passage of time, fewer problems become the \u201cnew normal\u201d and the client perceives a widening \u201cValue Gap\u201d. We\u2019re looking at the world through a very different lens from our client and, if we fail to see things from their perspective, we\u2019re vulnerable.