Like a Spider
b'Tenacity\\u2019s Founding Partner, John Gamble, is probably the most creative \\u2013 out of the box \\u2013 thinker I know. Who else would tune in to the Discovery Channel to watch a documentary on a gigantic and morbidly frightening spider, dwelling deep in the jungles of some hopelessly remote country (I hope never to visit), weaving a web as large as my house and think \\u201cWow! \\u2013 What a great metaphor for the way we should be thinking about our business relationships!\\u201d Only John.'