Tenacity\u2019s Founding Partner, John Gamble, is probably the most creative \u2013 out of the box \u2013 thinker I know. Who else would tune in to the Discovery Channel to watch a documentary on a gigantic and morbidly frightening spider, dwelling deep in the jungles of some hopelessly remote country (I hope never to visit), weaving a web as large as my house and think \u201cWow! \u2013 What a great metaphor for the way we should be thinking about our business relationships!\u201d Only John.