World's Best Higher Ed Rebrands (part 1)
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Based on our recent global survey of more than 100 higher ed brand identity redesigns over the past 2 years, Ken Steele counts down the 10 best rebrandings \\u2013 those that are professional, memorable, balanced and well-designed, AND that didn\\u2019t spark a backlash from faculty, students or alumni.
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#10: Saint Louis University, Missouri
Design firm Olson of Minneapolis created a streamlined new logo using a vastly simplified coat of arms and an \\u201cownable\\u201d fleur de lis. The branding system includes specs for consistent iconography, a variety of wallpapers, and a wide range of subbrands \\u2013 including a new logo for Billken Athletics.
This is SLU - https://youtu.be/CYMBLYkEsPQ
About SLU\\u2019s New Logos - https://youtu.be/oc1tCyzm0_c
What is a Billiken? - https://youtu.be/xmaxVk8lakY
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#9: Belmont Abbey College, North Carolina
Another Catholic college redesigned their steeple-focused identity with the help of Rickabaugh Graphics in Ohio. The result is a dynamic shield emblem with fresher typography and a slightly brighter crimson, and a new mark for Crusaders Athletics.
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#8: Augusta University, Georgia
In 2012, Augusta State University merged with Georgia Health Sciences to create Georgia Regents University \\u2013 and then, apparently after a lawsuit from Regents University in Virginia, it changed its name again in 2015 to Augusta University. The new identity features a slick illustration of a colonial belltower (which doesn\\u2019t actually exist) that is simultaneously clearly a letter \\u201cA\\u201d.
Augusta University Identity in Depth \\u2013 https://youtu.be/CIBKWkF9DMY
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#7: Stanislaus State University, California
It was known by far too many different names: CSU Stanislaus, CSUS, California State Stanislaus, Stanislaus State, Stan State, and even \\u201cTurkey Tech.\\u201d But with the help of the Jeffrey Scott Agency in Fresno, Stan State unveiled a snazzy new \\u201csplit shield\\u201d logo system in 2015 that standardized its name. Departments and individuals can now choose from \\u201cCSU Stanislaus\\u201d or \\u201cStanislaus State\\u201d logos, and even \\u201cStan State\\u201d is officially endorsed for internal audiences.
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#6: Maricopa Community Colleges, Arizona
The 10 colleges in Maricopa County had startlingly different brand identities, but in 2015 the Maricopa System unveiled \\u201cOne Maricopa,\\u201d a new unifying logo system that would create consistent subbrands for each campus, while retaining their former colours and visuals. It was a masterful effort at compromise\\u2026 but so far, there\\u2019s little sign that the colleges have actually adopted the new branding system.
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That\\u2019s the first half of our round-up of the world\\u2019s top ten recent rebrands. Next time, we\\u2019ll complete the countdown with the top five!
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Subscribe so you don\\u2019t miss it, or check out Top 10 Identity Trends for a review of overall higher ed branding trends in the past 2 years \\u2013 https://youtu.be/8lD3PUQLBnw
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