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This week, Ken reviews this fall\\u2019s back-to-school college and university videos, from presidential welcomes to o-week excitement, from bubble gum records to Pok\\xe9mon Go!

We looked at \\u201cO-Week Winners & Sinners\\u201d in a previous episode. https://youtu.be/imr8-zMyEDg This time, we\\u2019re focused on more official videos:

UPEI provided vital orientation information in their video. https://youtu.be/xzzWt_xswSY

Trinity Western University recaps the excitement of move-in day. https://youtu.be/jMm7Mw1FqNI

Ryerson University organized more than 1200 students, staff and faculty to \\u201cpop\\u201d the Guiness world record for bubble gum blowing. https://youtu.be/AgI0arSkyLI

But back-to-school videos also tackle \\u201cheavier\\u201d issues. In a previous episode we looked at campus and dorm room safety videos. https://youtu.be/NRPY2RSSfK8?t=2m1s

Respect and sexual consent campaigns are also widespread at this time of year, and for good reason: The first few weeks of school are when the vast majority of sexual assaults occur.
In an effort to keep things gender-neutral, this fall the Sexual Assault Resource Centre at Montreal\\u2019s Concordia University enlisted some unusual spokesfruit to explain sexual consent. https://youtu.be/zzuTjVwlcgo

Just as we\\u2019ve seen holiday greeting videos proliferating in December, it\\u2019s no surprise to see presidential \\u201cwelcome back\\u201d videos in September. Most just capture a president\\u2019s welcome to new students, although others are specifically directed at staff and faculty, and some manage to incorporate some quirky humour, like this from St Lawrence College president Glenn Vollebregt: https://youtu.be/i2jSZd9wjYM

And then there is Pok\\xe9mon Go, perhaps the viral sensation of the summer. Within weeks the new augmented reality game attracted more than 21 million active daily users in the US alone \\u2013 more than Candy Crush or even Twitter! Old fogeys took delight in mocking the distracted gamers, but some Pokemon players \\u201cpoked\\u201d fun at themselves: https://youtu.be/go-UKdfStHg

Colleges and universities quickly discovered that their campuses were popular locations for Pokemon hunting. If you take a left turn at Albuquerque, you\\u2019ll find plenty of Pokemon players at the University of New Mexico: https://youtu.be/m8siqgCkjB0

Many institutions quickly leveraged Pokemon to get students exploring more of the campus, like Wright State University in Ohio: https://youtu.be/Md1JgRxTQBU

Johnson County Community College, in Kansas, mapped their Pokestops and gyms: https://youtu.be/z9VO5le86gc

BCIT organized a real-life scavenger hunt they called Pokemon Go Day, to bring students, staff and their families to campus: https://youtu.be/DgGsiF85SWs

(If you haven\\u2019t already discussed ways to incorporate Pokemon Go into your next student recruitment cycle, your competitors have!)

At a time when public health experts are worried about the impact of a sedentary gaming lifestyle on North American young people, fans of Pokemon Go were quick to emphasize the exercise component of the game.

Campus student life and mental health professionals are hopeful that augmented reality games like Pokemon Go may create a stronger sense of community, particularly for introverts.

Naturally, school mascots were among the first to get into the Pokemon craze, like Duke the Lion at Florida\\u2019s Warner University: https://youtu.be/SxO-gFa-Jlo

This summer, some students were already starting to worry that their obsession with the game might be interfering with their studies, but at least one professor at UC Berkeley is playing along, and considering using Pok\\xe9mon lures during his office hours. https://youtu.be/XZsudfgZ7iQ

In fact, within weeks Fresno City College announced a new Pokemon credit course in Phys Ed. https://youtu.be/ZtIpE9Yuy-8

Perhaps my favourite back-to-school video this year comes from the Student Union at Dalhousie University. They welcomed students back to campus with a rousing 3-minute music video, a tribute to their school colours, \\u201cBlack and Gold.\\u201d https://youtu.be/QkeYEa9jKto

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