How to choose clothes for longevity, not the landfill | Diarra Bousso
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Buying cheap clothing online can be satisfying, but it comes with not-so-hidden environmental costs. When designer Diarra Bousso was growing up in Senegal, her family bought and created new outfits for longevity rather than on impulse \\u2014 an intention she carries forth in her fashion tech brand. Outlining three sustainable principles, including crowdsourcing designs and limiting excess inventory, Bousso shows it's possible to decrease waste while increasing profit \\u2014 and shares how to apply this wisdom across the fashion industry.
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