The Mental Model for Adding New Lead Sources to Your Business [REPLAY]
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In order to build a scalable real estate team, we have to generate enough leads to feed our agents and constantly explore new lead sources.\\xa0
How do we test out new lead sources without dropping the ball on what\\u2019s already working?\\xa0
In this special blast-from-the-past episode, we talk about how to build a solid lead gen system in your business.\\xa0
Three Things You\\u2019ll Learn In This Episode\\xa0
- How much money we should to allocate towards our leads sources
How do we double down on what works while also experimenting with new lead channels?
- The real reason people believe certain lead sources don\'t work
What\\u2019s the true sign that a lead source isn\\u2019t working?
- How much time a marketing campaign needs to prove itself
How much time should we commit to a lead source and what metrics should we track?
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