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Underneath every client\'s wants is a deeper emotional need and motivation - and it\\u2019s our job to discover and deliver it. The problem is: many entrepreneurs don\\u2019t go deep enough to truly discover what this is.

We ask our clients one question and forget that the power is in the third or fourth question. It\\u2019s impossible to create an impactful and powerful experience without knowing what truly drives our clients.

Today, we\\u2019re joined by an entrepreneur and author who has built his entire reputation around delivering high-value experiences that touch people at an emotional level.

How do we go above and beyond delivering a basic service? Why do we need to get comfortable with asking more questions?

In today\\u2019s episode, I\\u2019m joined by my co-host Renee Mueller and our guest, author of Blue Fishing, Steve Sims. He shares some of the most compelling stories in his book, how he went from bricklayer to entrepreneur, how to create client experiences that make us stand out.


Three Things You\\u2019ll Learn In This Episode

The most important decision we have to make if we want to succeed
If we want to be better, we have to audit who we surround ourselves with, and change the room we\\u2019re in. We shouldn\\u2019t be looking for cheerleaders, we need people who can push us and challenge us to be the best version of ourselves.

How to become irreplaceable
Giving our clients what they want is the very bare minimum we should be aiming for, and the quickest way to becoming replaceable. When we dig deep and really get to know what makes our clients tick, we\\u2019ll be able to unearth what they truly value and make that a part of the service we deliver.

Why we need to ask clients \\u201cwhy\\u201d a minimum of 3 times
People are embarrassed about giving you an answer that shows their vulnerability or exposing what\\u2019s really important to them, so they\\u2019ll first give us the answer they think we want to hear. \\u2018Why\\u2019 is a confrontational word that will ignite people in a different way, and reveal their true motivations.

Guest Bio-

Steve is the visionary founder of the world\\u2019s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest. He is also a speaker, coach and author of "Bluefishing: The Art of Making Things Happen".

For more information visit https://www.stevedsims.com and follow @stevedsims on Instagram.

Join Steve\\u2019s free Facebook group An Entrepreneur\\u2019s Advantage here.


Renee Mueller is the owner of kwELITE Columbus. After earning multi-million dollar producer awards consistently over the years, she decided to open her own brokerage in 2018 with the intention of better serving her community, clients and agents. Today, she is the owner and developer behind Parkway Plaza, which houses a range of businesses including Premier Property Management and even Big Apple Bagels.

To find out more, go to: https://www.kwelitecolumbus.com