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There are tons of ways to take our businesses into the future, like building integrated office space and ancillary businesses, but not all of us are at a level where we\\u2019re ready to act on those ideas just yet. However, the one thing we can work on, regardless of where we are today, is social media.

Having the type of social media strategy that makes us stand out is a game changer in real estate.

How should we be using social media to attract a record number of leads? Is it possible to use it to attract recruits, too?

In this episode, owner of kwELITE Columbus, Renee Mueller shares the strategies that have got her massive results.

Why having a business page isn\\u2019t enough
Facebook business pages are all good and well, but if only our friends and family know about them, their reach is relatively limited. These pages should be one piece of our social media strategy.

How to target the right audience, the right way
If we want our ads to stick out to our database, we have to know what they want to see. Some CRMs, like Boomtown, allow us to see what our leads are looking for, so we can get the right ads in front of them.

How to use geo-targeting for recruitment
Run retargeted ads to capture the attention of agents in other brokerages. We have to make sure they know what\\u2019s available to them, because we may just be the perfect fit.



Guest Bio-

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Renee Mueller is the owner of kwELITE Columbus. After earning multi-million dollar producer awards consistently over the years, she decided to open her own brokerage in 2018 with the intention of better serving her community, clients and agents. Today, she is the owner and developer behind Parkway Plaza, which houses a range of businesses including Premier Property Management and even Big Apple Bagels.

To find out more, go to:
kwelitecolumbus.com