BROADCASTS.com

b'

Recruiting isn\\u2019t always something teams take an intentional approach to, but it should be. How can we build a system that will bring people to us? How do we reach out to people to get them into our world? How can we create content both for new agents and seasoned agents who\\u2019ve been in the game longer? On this episode, we lay out the model and execution of attracting recruits to our team through training content.

"You must have one level of training for new agents that don\\u2019t know the business, and a whole other level for agents that have been in the business a long time." -Jeff Cohn

\\xa0

• The top 3 pillars of building and scaling a successful real estate business are recruiting, retaining by offering value, and continual training.

• Brokers typically control the emails their agents receive to prevent them from getting recruiting messages. Emails can get blocked, but Facebook messages can\\u2019t.

• Don\\u2019t just focus on content for newbies. It\\u2019s equally important to create content for agents who\\u2019ve been in the business for a long time.

At the start of the show, we talked a bit about the whole system of using events to recruit, and how to reach out to people to attend your event. Next, we talked about why sending emails directly to agent\\u2019s might not be the best strategy, and what has happened as a result of the industry\\u2019s attitude towards lead conversion. \\xa0We also discussed topics to train seasoned agents on.

• Why Facebook pages are better than groups for recruiting messaging

• 2.0 training material and how to craft it

Intentional recruiting is the most powerful way we can make sure we\\u2019re bringing in people who match our culture. Instead of waiting for people to come to us, we can put out content that allows people to learn more about us, and then hook them with the right message. It\\u2019s a matter of getting the systems set up. Ultimately it will compound and consistently deliver quality recruits.