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Facebook and Instagram are saturated with agents advertising their services - to stand out we have to take our marketing to a platform virtually untapped by our industry: YouTube.

YouTube is one of the biggest search engines on the planet, which makes it a great place to gain exposure. The fantastic thing is, it\\u2019s completely free.

How can we create the type of YouTube videos that generate tons of business?

On this episode, CEO of The YouTube Agents and eXp Real Estate Broker, Jackson Wilkey shares how to create YouTube videos that bring us business.

Three Things You\\u2019ll Learn In This Episode

- Lead with value

To have a successful video, we can\\u2019t start by giving our names and listing our achievements - that will only make viewers tune out. Lead with value by letting the audience know exactly what to expect, and then give an introduction.

- Highlight the city

Instead of using our videos to talk about real estate, our content should show the audience what it\\u2019s like to live in our markets. Go out into different neighborhoods and shoot vlogs highlighting the pros and cons of living there.

- Have a call to action

People won\\u2019t work with us unless we tell them to. We have to tell the audience to contact us if they\\u2019re considering moving to our market. Let them know we\\u2019re open for business.