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Our main purpose as team leaders is providing the environment, support, systems and coaching that makes it possible for our agents to crush their own goals. When we help them achieve success, the goals of the business are also achieved.

What people are craving is leadership and a plan to achieve their goals. We have to help them tap into their \\u2018Big Why\\u2019, and then lead them to make it happen.

In a pandemic market, our ability to create a high-performance environment becomes more critical. Agents need the leadership that will help them navigate a chaotic market, and continue to grow their sales.

What strategies are being implemented by the teams who have doubled their business? How can leaders facilitate the success of their agents?

In this episode, team leader and CEO at Keller Williams Preferred Realty, Melissa Lombard talks about the most important responsibility of a real estate team leader, and how her brokerage has helped their agents achieve a 60% increase in sales.

Three Things You\\u2019ll Learn In This Episode

How to get leverage from our very first hire
Your first hire is the most important hire you\\u2019re going to make. They\\u2019ll become your partner in bringing other people onto the team. If you hire the right person from the get-go, you\\u2019re going to experience the joy of leverage in the hiring process.

The true purpose of a team leader
Our job as leaders is to create the culture, support and accountability that allows our agents to achieve their goals. Showing up, supporting and encouraging our agents and making it possible for them to continue working in a safe way makes a huge impact on their morale and performance.

Why we need to set goals on imagination, not history
The goals we set are often informed by where we\\u2019ve been and not where we really want to be. We stop living out of our imagination and we begin setting goals based on our history. This only limits us. Our goals should be based on what true success looks like for us.