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Ask most agents and even team leaders what lead generation is and they\\u2019ll tell you it\\u2019s internet leads. We often miss out on the most valuable lead source right under our noses - our sphere of influence.\\xa0\\xa0

In order to increase our efficiency and ROI in lead generation and conversion, we have to shift our mindset and train our agents to do the same.

Why is the sphere of influence such a key source of business we need to invest in?\\xa0

In today\\u2019s episode, we\\u2019re inviting you into our ERS March coaching topic kick-off call. We\\u2019re going to be tackling lead conversion, but before we do, we\\u2019re going to change how you measure the value of your lead sources.\\xa0

Three Things You\\u2019ll Learn In This Episode\\xa0

- The one thing holding you back from lead gen excellence

Many agents on our teams don\\u2019t see their sphere as a lead source, how do we shift their thinking?\\xa0

- Why seller lead platforms aren\\u2019t as good as our sphere\\xa0\\xa0

The best source of seller leads is right in front of us - in our databases. What makes our past clients the best way to find motivated sellers?\\xa0

- How to increase your lead gen ROI\\xa0

To understand our value, you have to know what our time is worth, how do we help our agents calculate it?