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Quantitative finance has a marketing problem in almost all areas. The academic institutions have spent very little time and money and defining what they truly offer students. To be honest I don't think many of them know what they are offering besides a piece of paper saying you graduated. Programs should be designed for a specific type of incoming student and train them for a specific job afterward graduation.

This problem is also seen in the industry. Companies either don't care about their quants or they have no idea how to create a positive quant culture. When we think about the "dream" companies to work at as a quant I often hear the big hedge fund names. When you dig a bit deeper online though many of those names have bad reputations for long hours and hostile work environments. Banking wise most quants don't know risk management at a bank exists and those who have do not know what bank is better than others. And the sad truth is that it really depends on who you manager or team head is more than the company. Once these people jump firm to firm which is fairly common, the positive quant culture goes with them.

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