Reinventing Fire: Bold Business Solutions for the New Energy Era
Amory Lovins is among the world's leading authorities on energy, especially its efficient use and sustainable supply. Lovins demonstrates how business can become more competitive, profitable, and resilient by leading the transformation from fossil fuels to efficiency and renewables. He argues that this transition will build a stronger economy, a more secure nation, and a healthier environment. Presented by the Bren School of Environmental Science & Management and the Environmental Studies Program at UC Santa Barbara. Series: "Institute for Energy Efficiency" [Public Affairs] [Science] [Business] [Show ID: 23889]