138 - Chad Sanderson: Value Selling
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Today\\u2019s guest is Chad Sanderson, who has been leading sales and marketing teams to success for over 20 years through his proven and predictable ValueSelling Framework.
Chad, who has been named a Top 5 Emerging Training Leader, has worked in sales, built teams, and achieved targets -- both within organisations and as a consultant. He cuts through the outdated, theory-based \\u201cfluff\\u201d so often attributed to sales training, and gets down to the nitty-gritty with a raw, no-BS perspective to look at what is working, what\\u2019s not working, and where there may be opportunities to drive predictable revenue growth through sales optimisation.
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