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Published: July 11, 2021, 4:57 p.m.

Tracy Lamourie,a high profile international award winning publicist, is he Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. She is a well known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses. Tracy is passionate about amplifying important messages and being a voice for those who most need one. Recognized by media around the world for her 20-year campaign tht ultimately helped free an innocent man from death row to her work getting clients major media attention and for her local community work, she is the winner of the FIRST PLACE PLATINUM award Hamilton Spectator ReadersChoice for PR 2018, Diamond 2019.A frequent guest on TV, radio and high profile podcasts around the world on topics of leadership, empowerment, and entrepreneurship as well as all aspects of media and public relations.

Connect with Tracy: http://www.lamouriemedia.com/

Unknown Speaker 0:00
Your journey has been an interesting one up to hear you've questioned so much more than those around you. You've even questioned yourself as to how you could have grown into these thoughts. Am I crazy? When did I begin to think differently? And why do people in general appear so limited to this thought process? Rest assured, you are not alone. The world is slowly waking up to what you already know inside yet can't quite verbalize. Welcome to the spiritual dough podcast, the show that answers the questions you never even knew to ask. But you the answers to questions about you this world, the people in it? And most importantly, how do I proceed? Now moving forward? We don't claim to have all the answers but we sure do love living in the question. Time for another hit of spiritual dub with your host Brandon Handley. Let's get right to today's episode.

Brandon Handley 0:40
Hey there spiritual dope I'm on today with a special guests are all special, aren't they? Tracy Laurie is a high profile international award winning publicist and is the Founder and Managing Director of lemare Media Incorporated, a universal Women's Network 2020 woman of inspiration winner for the women in Media Award and author of the upcoming book, get wrapped. Those are brands with effective public and media relations. She is a well known longtime advocate on a myriad of important worldwide issues and an award winning international publicists working across industries, from major entertainment projects to small businesses, there is more you're gonna have, you're gonna have to go figure it out for yourself and check into that. Tracy, super excited to have you here. easily start these off with I know, we talked a little bit about, you know, kind of your spiritual journey, how you feel about woowoo. But we're just gonna throw this one out there anyways, for you, um, you know, kind of believe in the idea that, you know, source speaks through us at all times. Right. And while you and I are gonna have this conversation, there's a message coming through you today that somebody is going to hear on this podcast that can only be delivered through you. What is that message today?

Tracy Lamourie 1:53
Oh, I hope it's I hope at the end of the day, it's in line or not even lightning, just positive one. And I think that not that toxic positivity stuff, but the kind of positivity, where you walk away from it. You know, actually, yeah, I feel better. You know, I feel pretty good and pretty pumped now that I heard that they can do that. So, which is a lot that's spirituality too, because if we're not, you know, vibing on the right, you know what I mean? If we're not on the right, what do you even, you know, we take ourselves to different, like, if you're not on the radar, since I came into the world, but you know, that synchronicity or that, like, if we're vibing, low, we're gonna like it slow for vibing Hi, good things happen. So I feel like you're positive, you're open. So you want your you know, you want to be

Brandon Handley 2:40
positive? Yeah, absolutely. You know, you want to have that. You want to be on the right frequency. But thank you, for so so it was funny that Tracy, I was looking, I was looking at some of your profile, some of the people that you worked with, and some of the events that you've been in. While this is a spiritual dope podcast, I see. You've done some cannabis business ones as well. Right. So

Tracy Lamourie 3:07
for me, I mean, I was a Medical Cannabis Patient, but there are people who, you know, like that right? and stuff. So

Brandon Handley 3:13
yeah, yeah, look, I mean, it's like, it's all part of it. Right? You know, you can't convince me otherwise. And you know, just because just because somebody says, Yeah, it doesn't mean whatever. Anywho. So I think, you know, one of the things that we're going to talk about today is actually the genesis of how this podcast got started, which was, I've met up with a woman named Regina Lawrence, who had a pretty great spiritual, spiritual marketing business. That's right. And I think, I think the idea here is, you know, you've got some tools, and you've worked with some clients in the past, who have elevated their own spirituality, brand and blend and taking themselves out of this corner of like, you know, being like, why me or I shouldn't be the one. Let's talk about how, you know, somebody can leverage some PR to share their spiritual message, and quite possibly even make money a business out of it, heaven forbid, right? So let's talk about what that looks like. Or you know, just talk about maybe what you specialize and then we can get into

Tracy Lamourie 4:19
it all once. So basically, my business started because I was getting it wasn't to look for a company that would make me the most money or to you know, all the great things that happened to me as a result of this amazing PR company that started none of that was in my mind's eye was literally helping another person. And then the skills that I built over the years helping that person who ended up with an innocent man who was on death row was was released 20 years later, so factually innocent, but that's but my part of that story is the skills that I developed in terms well I mean, that was just volunteers that just out of passion and wanting to help this person who you know, like honestly, I'm so grateful that we that he's out because he taught us to have him on your on your podcast one day took them spiritual message, but um, Yeah, so basically, you know, we don't we can be, you know, I think it's a actually, it just struck me that I wanted to say this, because you know, we talk about spirituality, you talk about being chosen for something, or they feel called to something. And that's not the kind of language I normally use. But that's not in my vernacular, right. But when I look back on a 20 year campaign that I literally started as a 28 year old with zero money, no skills in this stuff. No, you know, it's like, it was fun, though, not because we were dumb enough or cared enough to be dumb enough to think we could make a difference. Who knows. But it's like that was assigned to us. That crazy thing that you couldn't even imagine, you know, we didn't think of it in those terms then. But you know, when you look back on it, what how did we how and why did we get it was it became a lifetime thing, like we're 51 for 2120 years, we do that campaign. And since then, it's been five years since Jimmy's been released, we still, you know, friends, we're now the republicans. He's a singer. And now we have a veto. We do that sounds good. But I mean, really, I think something like you call or you, you may feel like a spark and then even say, who calls you or whatever, but you're in a position. You are, you know, you are like there's a spark there that you can set off and that you can do something, but most people don't, because we don't have the confidence in ourselves, or we don't feel like, oh, why would it be me that would I can't do that. I can't. And that reminds me of the reasons it struck me even those Bible stories, you know, where all of a sudden God but like, and I'm not saying I'm by God, but all of us, every human being for whatever thing, right? You know, those stories, like God would say, do this, and then they'd be like, but me I'm not capable of that. I can't ever do that. I'm not the one pick someone more powerful. I'm not even a big Bible reader. But that's like a theme. There's a couple things you got in the Bible, right? where people were like, God specifically told them to do this. And they were like, well, it's not me pick someone else. So I think we all just say pick someone else, whether whether we believe it's a God doing that, whether we believe it's an idea whether we believe whatever it is, we often think that we're not good enough, like pick someone else. To do those big things. Someone else should be doing any I'll follow and do a little bit. But I think to me, my spiritual message that I've learned in my life is like you are called on to do less things. Everyone of us, not just me, Tracy, or you, Brandon, but all of us. And if we don't, we're leaving part of our responsibility behind you know, so when you do those good things, good things happen. Yeah.

Brandon Handley 7:21
So I mean, right. So you're speaking, just speaking the right language. Right. Yeah. And in terms of, you know, definitely following that spark, right. There's that spark that you? A lot of people will call that, if you're a fan of Joseph Campbell, and I'm not sure if you are the hero's journey for our myth, right? So it's the idea that that's the hero's call, right? That spark that that you kind of heard, right, that you felt it's kind of like the hero's call, and you can you can reply to it. Right? You can say, you know, not me, not today, but it's not really ever gonna go away. But it sounds like what happened was, you kind of had the hero's call, and you just answered it, you're like, Yeah, why not? Right. And the thing that happens is really is what you're saying is that, you know, once you, you hit on something to like, what you say you're dumb enough to believe that, you know, we can make a difference? Well, all you got to do is start taking that action. And the thing is, is like, exactly that first step. Yeah. You could, you could, since you've never done it before, you didn't know a wrong way to do it, really. So you just went ahead. And

Tracy Lamourie 8:32
I think that's, I think that's how I I think that's my whole career right there. Not just that activism. But really, that's so funny, because like, after all that I thought it at 40 went, Oh, gee, you know, wait a minute, I don't have to do a million sales calls. Now for something I don't care about. How many says 15 years of like, really effective work that I could. And when I finally thought, gee, I could be it's gonna call the public. That's, you know, I could like, wait a minute. But yeah, that's exactly the kind of thing I didn't I never met a publicist. Until recently, I didn't read any publicist books. I didn't go to any public school, or I just learned how public public image so if I was trying to build a public image, like, you know, meaning not like build an image, but like, show that celebrate show you what you do, what would I do I do this I do. So I just made it all up to the point where an LA client of my hood fire like, previous la publicists tire me literally said, you know, you don't do more than like other publicists. And now that now I'm like, I didn't even know cuz I didn't know what the perimeters were. I just knew well, well, you know, so it's exactly what you say, you just got to make sure. Like, it's a good thing. It's a good thing after all.

Brandon Handley 9:34
Yeah, I mean, I think it's great, right? That one of the one of the big things in you know, social media space today, and I think for the past year or so, it's been like this. You got to be your authentic self, right. You know, be your authentic self, this and how to be authentic. And sounds like you just went ahead and you were authentic. Anyways, you know, details be damned, and you're like, well, this is kind of how we're doing it. And we're doing it in a way that it sounds To me, like, it resonated with the person that you already were right? It's not like you were doing something you didn't like to do. Because if I'm reading a lot of your testimonials, it's like they love I mean, you can hear the energy that you bring here, right on the podcast, I love the energy that you bring, you're enthused to do the work and you just kind of enjoy what it is that you get the opportunity to do. What would you say? Like when I think about what a marketer does, when I think about what a coach does, and when I think about like, kind of sales, I always think about that, you're really just trying to bring out the best of what your client has to offer. How would you How would you? You know, what would you say PR is?

Tracy Lamourie 10:45
I hit on this in the podcast, because somebody said, you know, they was talking about how they like, I really like you. And I always thought that publicist is more like, you know, like, Hi, you know, they thought that publicist is just what we think of as PR. But the bad, the politician is nasty, and you need somebody in there to make it look like that. You know, a person instead of a sow's ear, or whatever it is, right. But no, so it's not spin, I could do spin. I mean, I'm good at words, but I don't like and that's not what I do. Like, I like to do it, because I take on people that I like what they're doing. They're ethical people doing good things, whether it's a creative, or whether it's a small business person, or you know, whatever. It's the person that's doing it that I connect with, that's a human that hires me that I trust, and I like, right. And then yeah, so I say it's about PR isn't about spin, at least the way I do it, what I do is what else this just hit me in a podcast, like it was from God. And, and then I've been quoting it ever since elevating, and celebrating, literally elevate and celebrate. So what they're already doing awesome things, but about hiding it or or, or reshaping it, or boxing them into what they should look like. because like you said, Authenticity, and genuine is huge. To me, it's what I do in my business. It's what I preach. It's what I advise, when I see people trying to win, people don't really understand what that means that the lack of self confidence are trying to be phony, but they're trying to be what they think people would expect to see someone in that position would be like, at the other day, I had a potential client he was like, and actually his story is a spiritual one, which I didn't even know to the beginning. Because he approached me for a business, you know, he's like that this thing, business idea, whatever, blah, blah. And he's like, no, yeah, I can help you with that. No problem. As we're talking, he really connected with me and be like, you know what I wanted to ask you, I feel like because I have this other thing I want to do. I'm writing this book, which was about, I don't know, his whole spirit. He mentioned that was spiritual to what he used. And so but he didn't really break down yet what the details were, but that he was like, but you know, I don't want to confuse you. I want to hire you as a process. And I want to have this new public image. But I don't want to confuse people. Because here I am the entrepreneur with this message helping entrepreneurs. And then I had this book, and I was the guy. And I was thinking about it. Like in the terms of the way he phrased it for me. And I said, Hold on a minute, wait a minute, stop being not genuine. And he's like, What do you mean? Because he wasn't? I was thinking about what you're saying. You're like, how should I present myself here? What would be the correct? And then what would be good? When you get that you're saying there's two completely different things, but they're not, they're both you, they're you. And it doesn't mean that you're going to be talking about the spiritual side when you're in a hard business audience or that you're going to be talking about the opposite. But I mean, they're both legitimately you made of you and your experiences. Now, it doesn't mean when you stand on stage, you may be talking about one, you may be talking about the other, you may not at all mentioned the other, or you might it doesn't matter there, it's not separate. They're not two different things. It's one it's you, you talking about different things in different forums. So, but he thought that that was like, going to confuse the public. And why does that confuse because you want to create nothing you want to be you think you have to create this public image? And I don't want to confuse that public image. No, no, that's Tracy right there. And that's Tracy there. And it's true. Your trade. You know, it's the same Tracy whether I'm talking about like you brought up the cannabis, if I talked about my cannabis advocacy from 10 years ago as a medical patient, I hope Yeah, that's what I did. I did that too, you know, and the definitely thing like, I could go on to podcast how the hard business podcast I talked about, and when people say to me, books, they all do. Tell me about how you got started in PR. I couldn't say oh, well, you know, I learned to write a press release and advocacy work. And then I decided to make it a business. And that's true. There's no lie there. But you know, what, if I don't tell their story about Jimmy, it's not because I want people to think you know, I'm awesome. And I started to charity. But if I don't tell that story, you get a whole different picture of who Tracy is. Now I'm just an international award winning publicist. That's not even who I want to be if you don't understand that there's a deep social active component out to me, you know that because I didn't get famous to be famous publicist, you know, I didn't like this.

Brandon Handley 14:27
Right. And so that's also another piece of of, I think, a lot of people's journey, right? Like they see maybe they see Tracy as as international award winning publicist, and they want to do the things that you did to get there, but you did it with a different intent, right, what was internal what the internal drive was to get you to where you are today, was really, you know, if you want to play whoo for a minute is really what gave provision to you to create this business. So that you could do this, this deed, right so that you can run this 20 year campaign, right?

Tracy Lamourie 15:05
No, that was after he was out by the truckload. I guess we started the business while he was still in. But yeah, it was close to the end. But yeah, that's, it's, it's just everything you say you made me think of like other things. I'm thinking about things in a different way, in this podcast that normally, you know, because of the whole tournament, but yeah, it's true.

Brandon Handley 15:21
So I mean, and again, right, like if we do like any it's just you put out like this such a high vibration of love giving kindness and and like you said, was this idea of leaving the world a better place? And you know, kind of when you when you found it, so why wouldn't it work out for you? Right? Like, why wouldn't it work out for you, if that's your if that's what is driving you now, then I bring that up, because there's a lot of people that want to go be publicists just to make money just to get rich and XYZ. And while there's nothing wrong with that, they're not gonna find like the same ease of way that you're doing it like you're talking about this guy, right? You talking about this potential client, he's got, he's got this business image. And he's got this guy who he really is just has a fever to be, right. And he goes, Well, I don't want to I don't want to confuse people. But why should those two be separate? Right? Because he's gonna have, he's already having a challenge with creating this image of who he wants people to see. And he's got this longing to be the person that he is.

Tracy Lamourie 16:16
Yeah, this put it all together. It's the same person, you know, like, it's, but also one thing, too, when you said that thing, the really nice ones that you just said about, you know, doing this kindness, and why shouldn't the good things happen? It's funny, because I'm not like, I'm not a really religious person, you can tell when I want to even say to this, like talking about God, I even get uncomfortable, you know, because it's not really like, but it's, but it's like God saying to me, it snapped out of it. Because like, everything had shown me all the time. Really, it's like, seriously, you're not? How do you not believe this is from another? Like, there's no, you know, it's really hard to maintain that. Especially when my husband said to me, he was definitely a believer. And he said to me, I'm like, What did he say? He says, you know, he's going to probably, oh, all these crazy good things that have thrown me like, How is this even happening? How are we like, how am I even in the position where I'm talking to this person? Or could it be the publicist for this? Or like, how I literally, I was working in a call center 20 years ago, where I'll be like, how did this you know, and my husband is like, because you know, not only the Jimmy Dennis thing, but as we got involved with a dot, they've opened their eyes with the whole death penalty, we won't go into too much. But like, we for a while that we were like, really serious advocates of the death penalty in general, from guilty people, innocent people, just the whole system in general was like, really disturbing to us early 20s. And so through our work that we did, speaking to people, not the way we do is the only person that we were like, really had a campaign for an innocence campaign. But we spoke about the death penalty was but what other issues whenever, and there were people, even guilty people, people who were executed people who were like, because I don't know whether they did wrong, whatever, but you know, when they're alone in that moment between them and God, you know, before they're gonna get killed, or 20 1020 years after whatever they did, and they're alone in the cell, wondering, whatever they did to get whatever people go through in their mind when, I don't know, I've never been in that situation. But I believe that more a lot of people are not necessarily the person that we think they are, when they're going through those years of introspection alone with themselves in their garden, their darkness, you know, and my husband said to me, do you know cuz I know cuz he wrote to us and said it. There was a guy that was destitute in 2000. I have no idea if it was guilty or not named Stacy Lawton. But after he was executed in Texas, he sent me a letter and I still got it. Someone the ended, said, believe in Jesus. He's believed in God, he's glad or something, and a little heart. And whenever I say always remember that when I think of, you know, my husband said, Do you know how many people prayed for us? Because they did. They would always say, I'm praying for you, like death row prisoners, you know, who are getting the lowest of the low, nobody cares. But that's between them and God, we don't know. Right? But people like that are praying hard. And what if there really is a God that listens to the the heartfelt prayers like that? Wouldn't those be the ones that listen to some Thank you know, for? I got nothing on me. But the desperate person is, according to the Bible, which I don't know, I'm not a Christian. But according to the Bible, the whole thing is like, you know, forgive whenever there's nothing that God can't forgive. And you whenever and whenever, and not as it's a play thing, like where people sit, claim that, but imagine if people truly, if the Bible as it exists, as they say it exists, if all that is true, and those people truly believed that, and they truly with their hearts, do what the Bible says, which when they fall on the ground, sorry for their sins, pray to God or whatever they do, right, whatever the Bible says, people do that. I haven't I haven't had that. But what if they did that? And one of their prayer was, you know, Dave and Tracy because thank them for Dave and Tracy for the things that they've been doing for me because nobody else was. There was a lot of people that were helping when nobody else was gonna go to maybe all this good stuff is just like, when people say God bless you, maybe he did.

Unknown Speaker 19:38
I don't know. Yeah,

Brandon Handley 19:39
yeah. Yeah. 100% Whoo. Well, not not weird at all right? And I mean, that's, again, I think nude. That's, that's kind of the journey though, right? Because it's weird, but then you start thinking about it. You're like, well, I could actually see this working here. So I guess I guess Oh, right. Albert Einstein has the line of either everything's a miracle or nothing is a miracle. Right. So which one do you want to choose? That's a good one. I've never heard that one. Yeah, that's good. You talked about you talked about, you know, it's got to be heartfelt, right? Like these heartfelt prayers. And that's, that's, that is that is key, right? Having a true emotion and coming from a place of sincerity. Right? And, and, you know, so that that does certainly play into sending out like those, those, those high vibrations, they're sending over to Tracy, right? They're like, hey, Tracy, you know, nobody else is hearing me or listening to me. And, you know, let's just pretend there is a God, but we are, where I come from I I use source right sources easier for me to to get out of my mouth.

Tracy Lamourie 20:47
Yeah, like, that's actually I might start quoting you on that, because that makes me more comfortable to actually, because God is so full of like, all these preconceptions of what do people think? And what do you believe? What does it mean to you? And yeah, I know, that's why I don't I'm always like, looking uncomfortable. even go there. Like, you know, it's, I'm gonna quote you source anyway.

Brandon Handley 21:09
Call. I'm still there with you on the same bit. Right. But so then, like, you know, it, it comes to and, you know, it's working through you. So sources working through us for their prayers, right, that's how I would see it in this scenario. Right. And, and, you know, so So again, you know, there you go, like, you are blessed, and you are, you know, kind of doing your doing God's work.

Tracy Lamourie 21:35
And why he would pick the crazy red haired girl, I don't know. But he picks on if there is a God, he picks all of us, we just don't always hear the call, right?

Brandon Handley 21:45
More people hear the call than not. And I think that you talked about it several times, on, at least one of the podcasts I listened to was like, you know, why would somebody pick me? It's like, if, if, if not you then who type of thing? Right? So let's talk a little bit about that. Let's say that, you know, I am a client, I call up and we're talking and, and I'm like, and I'm like, Alright, well, I've got this idea. But I don't know that this is big enough to put out there. I don't know, you know, crazy, why should I? Why should I take my business and try and go public with it? What What do you start telling people and talk them through?

Tracy Lamourie 22:19
So if someone says, Yeah, what if there was, there's no reason not to do in business now there's no way they're like, it's like saying, I don't want to, I don't wanna have a customer. You know, it's the same thing, because it literally is. So originally, when I started up, what I was thinking it was doing for the businesses was I was thinking, obviously, but the customer, you know, attracting some of the same things ads do but more powerfully, because the third party credibility and all that because you can't, you can buy an ad, but you can't buy an interview with a credible source, right? So so. So partly, you build up your obviously obvious is like attract customers, the third party credibility when you it's good for your SEO, when you put it on your website, it's all you know, it looks sharp and nice. And it differentiates you from your competitor and all that. So all that is the obvious to me, but maybe not to everybody cuz you're thinking marketing that PR, but then also one client told me after literally six weeks of working together, I said isn't a lot of podcast, because it literally went this way. She said, you've you've changed my business in my life. And I get a lot of accolades, as you mentioned my testimonials, but that was like, you know, in six weeks, you changed my business. And I said, What do you mean, and she said, You made investors take us more seriously, I hadn't thought of that, cuz I'm not a finance girl. They were she was in the pre seed funding stage, going for seed funding. And so there you go, if you're, let's say, you're in a startup, everybody has a beautiful deck saying nice things about themselves with pretty images, anybody can get a graphic designer, but they want to get off the deck. And I go and Google to see who these people are sure, I'm gonna see your pay history and where you worked and all that. But if I then see, like what I did for my client, six articles, two of them talking about how your power woman in the industry to others in the industry talking about this innovative idea that I then you know, you went and got and won an award for innovation, because we're always looking for those kind of things to in your industry. And now you're in that we get caught. So now, two weeks later, you know, you're internationally quoted, right? Because you've recorded here and there you so all this stuff, elevate you, it gets you the noise with so much noise these days. Right, that how do you differentiate, especially with all the socials all the way ever? So you have to be thinking about that if you're just sitting there. You know, if you're a card, if you're like a car dealer guy or doing your own, and you only worry about that, like, it doesn't matter what your job is, if you're only doing your job, there's somebody in your industry, who is doing that job plus talking about it and developing a thought leadership for themselves. Thought Leadership, that phrase, you know, and why does that matter? Again, it's it doesn't just matter if you're building a brand if you have a book to sell, it literally is about you know, these days, we all know people search you on the internet if we're gonna hire you for a job if they're gonna say you want to you know, build up your public credibility in what you do, like show people, how have the confidence to show people what you do, basically, it's a new it's a it's a and people say, Well, why should I be like What would they want to eat? Why would they want to interview me, I'm just, I'm just, and I hear that all the time, people don't realize the people that that you see in your industry, or whether getting awards or be interviewed, they're just the people that you just know, they just the people that had a better publicist, or that knew how to reach out to media, or that told the media what they're doing, because media will not find you. They don't like if they're doing a story on doctors, they don't sit there and look far and wide for the best doctor in the world. And they, they look in their Rolodex to see who's reached out to them, and who do they have as a contact, and maybe they might reach out to somebody. But generally, when they do that it's through PR service and say, do you have a client who, instead of actually calling them, you know, these days, so or if you're reaching out, if you built you don't need the publicist, if you're doing this on your own, if you're developing your thought leadership, you've got some articles you've got. So you really need to, like think beyond just what you do these days, if you you know, in order to, to make it more successful. And that could it's not arrogant, because it's a matter of, it's not like, hey, I want to be in the media, it's a matter of use, it's a tool that you can use to build whatever you're doing, if it's a message. It's maybe not even a business could be a book or could be just a message. I have a lot of people who just want to share something and inspiring story that happened to them or, you know, public speaker, they want to be a speaker, you know,

Brandon Handley 26:13
right? Well, I think I think, from what I'm hearing, you say it sounds a little bit like it comes down to like self belief, right? And believing that you're worth it to put yourself out there you believe in what you have to share. What is I'm not sure this is a stat or something that you would think of offhand. But in terms of social media reach, what does adding a PR agent do to boosts your reach beyond social media?

Tracy Lamourie 26:43
So yeah, we're talking about real media, media. And obviously, using the real media, you put that on social media, and it expands and people get excited about it, and all your network will share it. Like for example, I had one client hired me literally, this doesn't always happen. But the next day had got her an interview for exactly what she needed, what you want to be talking about, in Good Housekeeping magazine, which is one of the, you know, 150 year old American print magazine, the one one of the few magazines on every checkout counter. So it's huge. And so yeah, so she was literally she has no media, she's just starting out her business as a life coach. And on paper, she had nothing differentiate herself from all the other life coaches. She's awesome. But what's different on paper, what's different on a website, so she wanted to share a story, she decided to start sharing her personal story, which in her case, is about living successfully with bipolar. And so then literally the next day there is publicist, she didn't How would she share that makeup, she can make a medium page start, you know, but me I can go right away to my policy and started looking through all the things all the media sources, what media is going to be interviewing, who, what they went, and I found Good Housekeeping reporter looking into the women between 25 and 40, who were willing to share their story about bipolar luck of the draw literally the next day that after she hired me, and I pitched her that almost missed the deadline. But I was like, I research the reporter, because you don't just want to be blind and said, Hey, I think you were really like this story. This is a woman who started to share with me and said all the things that I knew that will connect with our border, because the vibe, right. And she picked my client, my client who'd never been in any media before I did an awesome job because she knows her stuff. And sure enough, she was the next issue of good housekeeping in print. And now literally, she's been with me, she's just a single working person, she doesn't miss a month with me, I give her really cheap deals. And you know, she doesn't miss a month because she's got that that does her business, every single anything she wants to speak on now, anything to do with mental health mindset, whatever. We're just like, cleanser, Alvarez as seen in good housekeeping. I'm not my mental illness, and it's like, put her on the she literally has been on everything she can feel speaking, she's been in the book, that's literally because she paid a publicist, you know, half $1,000, I gave her a good deal that I started reaching out. So we just have access to like, number one opportunities that aren't easy to find, right. And then also, just, if you spend one month with a publicist, I always say even if it's only a month, after the end of the month, and you take your money and go home, you'll have that pitch, you'll have a different understanding that you didn't have before because most entrepreneurs, and all of us we understand ads, we had to sell advertising, but how do we get how do you break that editorial barrier? And it's not just them? Yeah, you first you got to reach out to them, you got to get the credit information. But then also you have to understand what you're giving them, they do not want to add, you can burn a bridge as easy as you can build one, and your media pool is limited. So you don't want to start sending them crap that'll make them not open your next email. You know, so for people listening, who have spiritual businesses or whatever, your business is the same as anybody else like and in fact, there's a lot of media opportunities for people to speak on the spiritual side, whether it's Christian stuff, whether it's woowoo, whether it's about psychic, whether it's about all those things, there's, you know, there's a ton of media, obviously, the publications gives you that there's there's media and podcasts geared to that. But also there's you know, mainstream media opportunities if you're watching, like a publicist does, you know for the with you in mind, I think could speak to that. That's what my client would answer.

Brandon Handley 29:57
Oprah you get I want to get also What is it? So? So? So that's great, it's great. Right? So I mean, I think I think what I'm hearing you say really is that if you've got a message, and you know, this isn't exclusive to spirituality, but again, you know, people listening to this podcast are going to be in the spiritual space. And if you, you got, if you want to get beyond, if you want to kind of have some kind of explosive growth and get beyond like, you know, keeping up with your Insta posts, and keeping up with your tweets and all this other stuff and have something that kind of shows you that you believe in yourself a little bit more, right. And I think that that's really what it indicates is, you know, a small investment in yourself that shows you that you believe in in yourself, and what you're doing to start doing what you say you love to do.

Tracy Lamourie 30:53
Yeah, exactly. I mean, you are an expert. And like I said, something, you know, if your, whatever your business is, or your book, or whatever you're an expert in, or you wouldn't be doing it, you know, so that, you know, you said the self belief. And if you're having trouble thinking like jumping to the media component, just think it's what I say to people, you know, why are you not on TV, you know, you're awesome at whatever you're doing wired on TV, the why you're not being interviewed while you're doing a media weekend. And they're like, why would they interview me? And then you know, and say, well, you're an expert. They're like, Well, yeah, but okay, start with a Yeah, but you wouldn't be if you're in business, or you wrote a book, whatever. But if you're in business, you wouldn't be taking people's money to do something if you didn't think you were an expert. Right? Right. Exactly. And then of course, there are, no, of course not. Exactly. So take that same confidence that you build a business on YouTube, even starting your business, the confidence that you had to say, you know what, I can do that people pay me for that, because I do that better than other people. I do that, you know, and realize I have knowledge, and it doesn't matter if you I always say if you're I don't say this because he's a lower Java, people think these are normal jobs that don't. But you know, whether you work in a hotel, whether you the lawn guy, whether you have knowledge we don't have there are things that you do that we don't know, there's media for you to talk about that specifically. Plus you have knowledge about stuff you don't even realize, you know, about, you know, around that, that you don't that that, you know, there are like media opportunities for this the most basic things you like, open up an SEO guy, you can't get me interviewed, an SEO guy hired me. And I almost thought that for a minute. But then I thought, No, I looked into the space before I took his money. I was like, No, no, no, I can. And do you know that I got that client, more media than any other client, the SEO guy. Because there's, there are lots of things where you can be quoted just a matter of you got to have a publicist, or someone showing them you.

Brandon Handley 32:33
So well, this has been awesome. I think it's very eye opening for anybody who, again, in the spirituality space, uncertain. And I think that this plays right into like, my little. I like to think of this as kind of like, spirituality speed dating, that we're doing here, right, like so, you know, got a bunch of spiritual listeners out there. And, you know, if they wanted to date you, Tracy, in the spirituality, space and spirituality realm, there's a question that I would ask you, what is it that prevents people from living to their full potential?

Tracy Lamourie 33:10
I would say comes that believing in themselves, it really comes down to that. It really does. Everything does because I always say life's a pitch, right? That's a P, not a, b. But you know, before that, you can't you can't pitch Yes, it is true to think about it, whether it's getting a job or apply for an apartment, or whatever it is, you've got to convince somebody, you know, strangers that you know, you're okay, right. So or the story or, or a job application. So yeah, so, you know, that's what it's all about, and your life is a pitch and you've got to believe in your own pitch. You've got to believe in yourself. And, you know, honestly, people, people say, oh, believe in yourself. I think people are going yeah, but what does that even mean? How, but honestly, just that people don't even know who they are from them. So they don't have to, they're too nervous to walk it when they walk into a room like that's when the cooler I am I people don't actually know who they are. You are, you know, are they think they have to be someone else because they're thinking they have to present as that. Like I said, to give a call here. I don't want to confuse people. But really just have the confidence and feel like realize that when you go into that room, and you feel nervous to step into that room and use a bit scared, realize that literally 99% of the other people like I like that, too. I'm super out there and exuberant, whatever. But I had moments after I had my baby when I was 18 years ago, and I've been stuck home all the time for a while. And I didn't even realize I went out and all of a sudden those two I don't think anyone else noticed. But I've talked and I have something in my mind. I'm like, I felt like I was stumbling over my words. I don't think I was but I felt all of a sudden had this discomfort around people, which which is not me. Certainly not now, but for a while. And then I when I got out of that as late after that I was doing TV for like, social justice stuff. Because that it's not me. It's about that. And then I realized so I became known for that. So when I walk in the room, people are looking at me, like, oh, there's a celebrity in that world, you know, ready to talk. So I realized, Oh, I can't be that person who's nervous in the room. And then I realized they're all nervous in the room. They're waiting for somebody to take control. Just be like, hey, and even if that's just like, Hey guys, how you doing? If you do that, like just try it one day, if you feel nervous in the room and everybody else's no one's making, you'll be the one to be like, Hey everybody, how's it going, and just smile and feel confident. And you'll literally feel in the room. The relief because somebody everybody's waiting for somebody to do that. Everyone feels that way. So if you don't feel confident, realize most people don't either. And so they're not judging you. They're judging themselves. So stop judging yourself and just be and then you know, your your level of confidence will hopefully, the difference between confidence and arrogance, don't be arrogant, your level of confidence will raise other people's confidence.

Brandon Handley 35:38
Now that rice has been able to walk into the room and try and change the, the energy of the room, right, just by being comfortable enough to step into your own skin. So you also know I think you have a you have a book coming out that's going to speak to a lot of what we talked about on the podcast, when can we when When is that going to be out? And what's it gonna be called?

Tracy Lamourie 36:01
That is going to be called get wrapped to build your brand with effective public and media relations. Nice,

Brandon Handley 36:06
nice and was it throughout

Tracy Lamourie 36:08
early summer was saying that it was it was supposed to be out already, my publisher will say, but I had actually pulled it back to add a few things. I learned a bunch of stuff over COVID just the way people who had previously built their brand successfully, and then they bled all over their page and ruined other hard work. I thought it'd be good to add a couple of you know, cautionary tales.

Brandon Handley 36:25
Sure, that's fair. That's fair. And where should I send people to go find you and have some more Tracy memori?

Tracy Lamourie 36:32
Yeah, and I do work internationally. If anybody does have any message anyone the English speaking world memori media.com. Or they can find me on Instagram. Tracy lemare pr media on LinkedIn is a great place to connect with me or Facebook and Tracy lemare. Awesome. Thanks so much for being on today. Thank you, Brandon. It's been a ton of fun. Give me a lot to think about.

Transcribed by https://otter.ai