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May I have your attention, please?
\\nFrom our earliest years as children, we are told to \\u2018pay attention.\\u2019
\\nWhen the general walks into the room, everyone stands \\u2018At attention.\\u2019
\\nSocial media platform algorithms measure your attention to what you engage with and give you more of that content.
\\nWhy?
\\nBecause your attention is what they sell to advertisers.
\\nSame as tv and radio have been doing for a hundred years.
\\nNeuroscientists and psychologists tell us that presence is equivalent to happiness, that a wandering mind is an unhappy mind.
\\nAnd child psychologists tell us the most valuable resource we can give to our children is our presence... which means our attention.
\\nSo... Do I have your attention yet?
\\nDo you see the value of your attention?
\\nDo you think 10 minutes a day to gain command over your attention is a worthwhile investment?
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