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Love\\xa0it or loathe it. As soon as the first letter of the month turns to J, the reality show\\xa0Love\\xa0Island\\xa0is EVERYWHERE from slogan tees to water bottles to wash bags.

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Now in the past the show\\u2019s been sponsored by fashion brands like BooHoo and the stars often go on to do collections for sites like Pretty Little Things but the programme makers have faced a backlash for promoting fast fashion \\u2013 there has been criticism of poor standards for for workers and the environmental impact is huge.

So ITV studios have made a major shift.\\xa0eBay\\xa0is the new sponsor. And all the items will be pre-loved. i.e. second hand\\u2026so basically you can\\u2019t shop the look exactly but you can shop a look of the look. Their aim \\u2013 to help shoppers \\u201cfind the pre-love\\xa0of your life.\\u201d

And my guest on Show Me The Way this week is someone who believes that "everything a person needs to wear or use is already in existence."

Stay tuned for tips on how to buy the best pre-loved\\xa0and how it really can make a difference to the planet and your pocket.

My guest today is Emily, founder of Emily London \\u2013 vintage and preloved style. She\\u2019s a former fashion and beauty journalist for Tatler and Vogue and e-commerce exect for Net-a-Porter\\u2019s TheOutNet and Refinery29\\u2026so basically she knows a LOT about fashion.

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