Sell them what they WANT, not what they NEED
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In this episode Duane continues breaking down the I.N.F.L.U.E.N.C.E. framework and model, so you can apply to your selling process to get better results.
\\nIf you want to sell more of your products and services, consistently, predictably and profitably, without having to sell on price, quote lower margins or offer discounts to make the sale, you can't sell the buyer what they NEED. People don't buy what they need, they buy what they WANT and beg for what they need. Learn how to navigate this effectively in this episode.
\\nFor a deeper dive into this process, get our FREE video training at www.sellingwithinfluence.com
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