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With a focus on the misleading and manipulative language of the military, I discuss the first form of doublespeak: the euphemism. Defining attributes of doublespeak: -misleads -distorts reality -pretends to communicate -avoids or shifts responsibility -makes the negative appear positive -creates a false verbal map of the world -limits, conceals, corrupts, and prevents thought -makes the unpleasant appear attractive or tolerable -creates incongruity between reality and what is said or not said (William Lutz, Doublespeak) Look Closer: The Doublespeak Dictionary by Leslie Starr O’Hara http://www.thedoublespeakdictionary.com/ Doublespeak: From Revenue Enhancement to Terminal Living : How Government, Business, Advertisers, and Others Use Language to Deceive You, by William Lutz http://www.goodreads.com/book/show/2151216.Doublespeak Government by Euphemism, by Sheldon Richman http://www.fff.org/comment/com0407a.asp Rendition: a dangerous euphemism http://www.theage.com.au/news/Editorial/Rendition-a-dangerous-euphemism/2005/03/10/1110417612086.html Propaganda, American-style by Noam Chomsky http://www.zpub.com/un/chomsky.html