Broadcasts.com - "195 The One Where We Learn That Information Is A Corporate Asset" (Scaling UP! H2O)

Education
RELATED

195 The One Where We Learn That Information Is A Corporate Asset

Published: May 21, 2021, 5 a.m.

My guest today is Dr. Michael Reinert,\\xa0an Enterprise Architecture expert and the owner of\\xa0Reinert Consulting\\xa0which is the company I use for my Information Technology needs.\\xa0\\xa0

Now you may be asking yourself, \\u201cWhat is Enterprise Architecture and why would my company even need to hire someone to manage my information?\\u201d We are going to answer those questions and so many more on today\\u2019s episode.\\xa0

\\xa0As a Navy veteran who operated nuclear power plants, a Ph.D. in information sciences and technology, and an entrepreneur, Dr. Michael Reinert has a refreshingly unique perspective on information and technology. He uses the language of business rather than technical jargon to communicate with his clients and brings alignment of business needs with information and technology needs. An entrepreneur, enterprise architect, speaker, and teacher, Michael helps\\xa0companies\\xa0remove doubt about decision making and protecting\\xa0their\\xa0important information assets.\\xa0

Confession: I\\u2019m a great water treater, but until I met Michael, I didn\'t know\\xa0HOW\\xa0or\\xa0WHY\\xa0I needed to protect my company\\u2019s digital information.\\xa0\\xa0

\\xa0

Bottom line:\\xa0

\\xa0Today\\u2019s episode is going to help you understand the immense value of your company\\u2019s information, and Dr. Michael Reinert will give you a strategy to protect it.\\xa0

Your roadside friend, as you travel from client to client.\\xa0\\xa0

-Trace

\\xa0

Timestamps:\\xa0\\xa0

Our 200th episode is coming up please let us know what the show has meant to you and your show ideas [2:50]\\xa0

James\\u2019 Challenge [4:00] \\u201cUse your sense of touch to determine which softener vessel is online, if the chemical is pulsing through feed tubing, etc., and report back.\\u201d\\xa0

Introducing Dr. Michael Reinert [7:00]\\xa0\\xa0

it\\xa0vs IT [15:49]\\xa0

Enterprise Architecture [19:08]\\xa0

How should a water treatment company manage its Information Technology? [26:05]\\xa0

Cybersecurity and the Dark Web, what you need to know about risk mitigation [33:58]\\xa0

What bottom-line things do the listeners need to know about Information Technology and Cybersecurity? [49:28]\\xa0

Lightning Round Questions [53:30]\\xa0

\\xa0

Quotes:\\xa0

\\u201cI.T., make those two letters small, and it\\u2019s just the basic word \\u201cit\\u201d, but if you capitalize those letters you are talking about a global phenomenon that has changed the whole world.\\u201d - Dr. Michael Reinert\\xa0

\\u201cIT also represents one of the most powerful forces on the planet. computer hardware and software used to manage and communicate information.\\u201d - Dr. Michael Reinert\\xa0

\\u201cIT, it\\u2019s about information and it\\u2019s about technology, we need to take both parts seriously and not just talk about technology.\\u201d - Dr. Michael Reinert\\xa0

\\u201cEnterprise Architecture. It\\u2019s a business strategy with information strategy and technology strategy.\\u201d - Dr. Michael Reinert\\xa0

As an Enterprise Architect, I capture information in drawings to make maps and mental models of the work my clients are doing.\\u201d - Dr. Michael Reinert\\xa0

\\u201cRethink what your company\\u2019s information is, and the value it has.\\u201d - Dr. Michael Reinert\\xa0

\\u201cThink of your information as an asset at your company.\\u201d - Dr. Michael Reinert\\xa0

\\u201cWe need to view our company\\u2019s information as an asset.\\u201d - Dr. Michael Reinert\\xa0

\\u201cCybercriminals are attacking your technology to get to your information, ultimately that\\u2019s where your value lies.\\u201d - Dr. Michael Reinert\\xa0

\\u201cCybersecurity is risk management. You need to manage it just like any other business risk.\\u201d - Dr. Michael Reinert\\xa0

\\u201cIn the old days we made firewalls, then better firewalls, and antivirus software, but over time we keep coming back to the same answer to solve our security issues- we need to teach\\xa0people .\\u201d - Dr. Michael Reinert\\xa0

\\u201cBuild a company culture around security awareness.\\u201d - Dr. Michael Reinert\\xa0

\\u201cThe Dark Web is a dark street or the wild west of the internet, it\\u2019s a lawless part of the internet where lots of criminal activity happens.\\u201d - Dr. Michael Reinert\\xa0

\\u201cIf you use the same password or a slight variation, cybercriminals can easily access your information.\\u201d - Dr. Michael Reinert\\xa0

\\u201cOnce these cybersecurity hacks occur, it\\u2019s easy for cybercriminals to access people\\u2019s information and impersonate them online.\\u201d - Dr. Michael Reinert\\xa0

\\xa0

Links Mentioned:\\xa0

Get a FREE Cybersecurity assessment from Michael Reinert\\u2019s company\\xa0

194 The One Where We Learn About Productivity Tools (with Danny Bauer)

165 The One All About Cyber Security (with Keyaan Williams)

193 Pinks and Blues Questions From The Nation! ABC (Always Be Closing)

Anagrammer.com\\xa0\\xa0

The Rising Tide Mastermind\\xa0

Submit a Show Idea\\xa0

AWT (Association of Water Technologies)\\xa0

\\xa0

Connect with Michael Reinert:\\xa0